Audience-Driven News Editor

WVIA; Pittston (Luzerne County); On-site; USD 65,000 - 90,000; Full time

Job summary

WVIA in Northeastern Pennsylvania seeks a Digital Audience Editor to own daily digital presentation of newsroom content across WVIA.org, newsletters, and social channels. You’ll use editorial judgment and audience data to prioritize, package, and promote stories, serving as a key link between News and Audience teams to deliver strong digital experiences.

You’ll curate homepage content, craft newsletters, manage social copy, and apply SEO and analytics to boost discoverability.

Qualifications

• Bachelor's degree or equivalent experience in journalism or related field.
• 3–5 years in journalism, digital publishing, or audience engagement.
• Strong writing, editing, and headline skills with AP style.
• CMS experience and ability to learn new tools quickly.
• Track record of using story placement, headlines and imagery to drive engagement.
• Newsletter production experience with copywriting and ordering.
• Experience publishing on major social platforms with platform-specific instincts.
• Familiarity with audience analytics to inform editorial decisions.
• Working knowledge of SEO as applied to journalism.
• Collaborative, deadline-driven, and able to adapt in a fast-paced newsroom.
• Self-starter with occasional extended hours for breaking news.

Responsibilities

• Curate and prioritize WVIA News content across homepage and sections.
• Produce editorial newsletters: story selection, order, headlines, promo copy.
• Decide how and when stories go out on social media; adapt copy and visuals.
• Use audience data to sharpen presentation and share insights with newsroom.
• Partner with reporters and editors on headlines, imagery, SEO and social strategy.
• Stay ahead of digital platforms and apply SEO principles to boost discoverability.
• Maintain editorial accuracy and consistency across all digital platforms.

Skills

AP style

CMS experience

SEO

Google Analytics

Editing

Newsroom experience

Social media publishing

Story placement

Headline writing

Collaboration

Education

Bachelor's degree in journalism, communications, digital media, or related field

Tools

Google Analytics

Job description

WVIA in Northeastern Pennsylvania seeks a Digital Audience Editor to own daily digital presentation of newsroom content across WVIA.org, newsletters, and social channels. You’ll use editorial judgment and audience data to prioritize, package, and promote stories, serving as a key link between News and Audience teams to deliver strong digital experiences.

You’ll curate homepage content, craft newsletters, manage social copy, and apply SEO and analytics to boost discoverability.