Digital Analytics Manager - Lead Data-Driven Insights

The Walt Disney Company; Celebration (FL); On-site; USD 123,000 - 164,000; Full time

Job summary

The Walt Disney Company in Celebration, Florida is seeking a Manager of Digital Analytics to lead data-driven insights across Disney Experiences. You will drive performance stories for the My Disney Experience ecosystem, mentor analytics staff, and partner with product, marketing, and engineering teams.

You will shape tracking strategy, oversee Adobe Analytics implementations, and translate data into actionable recommendations that influence guest experiences and business outcomes.

Qualifications

• 5+ years of analytical experience.
• 4+ years of digital analytics tool use (Adobe/GA).
• Experience defining mobile app or website analytics tracking requirements.
• Independent time management and prioritization skills.
• Ability to derive actionable insights from data and effectively guide decision-making toward meaningful business impact.
• Ability to excel as a team player in a fast-paced, cross-functional environment.
• Excellent written and verbal communication skills.
• Expert knowledge of common digital analytics KPIs.
• Proactive problem-solving and curiosity about new technologies that make analysis faster and smarter.
• Ability to own analytical projects from ideation to completion.
• Ability to function in an environment of ambiguity.
• Knowledge of statistical concepts.

Responsibilities

• Report on digital performance within a holistic business story with insights and recommendations.
• Lead deep-dive analyses of user behavior across the digital ecosystem.
• Provide regular and ad hoc analyses to partners and automate recurring work.
• Lead development of mobile app tracking strategies and coordinate with developers.
• Serve as subject matter expert on Adobe Analytics implementation.
• Recommend optimization tactics grounded in data to drive business impact.
• Mentor direct reports and support career development.
• Prioritize work to align with highest impact and changing priorities.
• Use analytics, databases, and automation to improve efficiency.
• Build cross-functional presentations that tell a single narrative.

Skills

Analytical thinking

Cross-functional collaboration

Time management

Communication skills

Problem solving

Statistical concepts

Decision-making support

Leadership potential

Education

MBA or quantitative master's degree

Tools

Adobe Analytics (Workspace/Report Builder)

Google Analytics

SQL

Job description

The Walt Disney Company in Celebration, Florida is seeking a Manager of Digital Analytics to lead data-driven insights across Disney Experiences. You will drive performance stories for the My Disney Experience ecosystem, mentor analytics staff, and partner with product, marketing, and engineering teams.

You will shape tracking strategy, oversee Adobe Analytics implementations, and translate data into actionable recommendations that influence guest experiences and business outcomes.