Digital Analytics Manager

TieTalent; Indiana (PA); On-site; USD 61,000 - 98,000; Full time

Job summary

A leading university seeks a Digital Analytics Manager to enhance web analytics and performance reporting. The role demands collaboration with marketing and enrollment teams to drive data enablement through GA4 and innovative tracking solutions, while gathering insights from complex data sets.

Qualifications

• 3-5 years of experience in digital analytics or related role.
• Proven expertise in GA4 and data visualization platforms.
• Strong understanding of web metrics and digital marketing analytics.

Responsibilities

• Lead development and maintenance of web analytics tracking strategies.
• Create and maintain dashboards to monitor digital performance.
• Identify opportunities for process automation in data capture.

Skills

Analytical skills

Data-driven insights

Collaboration

Education

Bachelor's degree in marketing, data analytics, or related field

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Tableau

Power BI

Job description

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Position Description

Valparaiso University is seeking a highly skilled digital analytics manager to lead our web analytics and digital performance reporting efforts. Reporting within the university marketing team, this position will work closely with work closely with our digital marketing strategist and web content manager, as well as the enrollment data analyst from the enrollment management division. The ideal candidate will take over and enhance our data enablement functions, driving innovation in web tracking, reporting, and digital performance measurement utilizing GA4 and Google Tag Manager. You will be part of a supportive team, collaborating on various digital initiatives.

About

Job Description

Position Description

Valparaiso University is seeking a highly skilled digital analytics manager to lead our web analytics and digital performance reporting efforts. Reporting within the university marketing team, this position will work closely with work closely with our digital marketing strategist and web content manager, as well as the enrollment data analyst from the enrollment management division. The ideal candidate will take over and enhance our data enablement functions, driving innovation in web tracking, reporting, and digital performance measurement utilizing GA4 and Google Tag Manager. You will be part of a supportive team, collaborating on various digital initiatives.

Major Responsibilities

Web Analytics & Tracking Implementation (50%) Lead the development and maintenance of web analytics tracking strategies using GA4 and Google Tag Manager. Transition and integrate analytics processes from an external vendor to an in-house solution. Develop and implement enhanced tracking strategies to capture critical user interactions and digital performance metrics. Data Analysis & Reporting (30%)

Create and maintain comprehensive dashboards and reports to monitor digital performance, user behavior, and marketing campaign effectiveness. Translate complex data sets into actionable insights for digital strategy and decision-making. Collaborate with internal teams to ensure data integrity and optimize tracking for marketing and enrollment initiatives. Collaboration & Innovation (15%)

Work closely with the Digital Marketing Strategist on SEO, ad campaigns, and other digital initiatives by providing data-driven insights. Liaise with the Enrollment Data Analyst to align digital performance metrics with overall enrollment and admission goals. Continuously monitor industry trends and emerging technologies to drive innovation and improvements in digital tracking and analytics. Process Improvement & Strategy (5%)

Required

Identify opportunities for process automation and improved data capture to support strategic marketing initiatives. Develop best practices for digital measurement and tracking within the department. Provide training and guidance to team members on analytics tools and methodologies. Required Knowledge and Skills:

Bachelor's degree in marketing, data analytics, information systems, or a related field. A minimum of 3-5 years of experience in digital analytics or a related role, preferably in higher education or a similarly complex environment. Other Qualifications:

Proven expertise in Google Analytics 4 (GA4) and Google Tag Manager. Strong experience with web analytics tools and data visualization platforms (e.g., Looker Studio, Tableau, Power BI). Proficiency in digital performance reporting and data-driven marketing analysis. Excellent analytical skills with the ability to interpret data and translate findings into actionable recommendations. Strong understanding of web metrics, user behavior analysis, and digital marketing analytics. Ability to work collaboratively with cross-functional teams, including marketing, IT, and admissions. Strong written and verbal communication skills to effectively share complex data insights with non-technical stakeholders. Working knowledge of HTML, CSS, and JavaScript development and constraints. Solid understanding of performance marketing, conversion, and digital customer acquisition. Knowledge and experience with Slate CRM technology preferred. All offers of employment with Valparaiso University are contingent upon the clear results of a thorough background check. Background checks may include criminal history, motor vehicle reports, prior employment verification, and personal/professional references. If applicable to the position, they will also include credit history. Background checks will be conducted on all final candidates for employment.

To Be Considered For This Position, You Must Upload

Cover letter Resume List of 3 professional references Answer all application questions

Please Address The Cover Letter To

Kristen Knoerzer

Valparaiso University

Valparaiso, Indiana

Nice-to-have skills

• Google Tag Manager
• Tableau
• Power BI
• HTML
• CSS
• JavaScript
• Indiana, United States
  
  

Work experience

• Analytics
• Data Analyst
  
  

Languages

• English

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Technology, Information and Internet

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