Digital Analytics Lead (Hybrid)

American Family Insurance; Boston (MA); Hybrid; USD 97,000 - 164,000; Full time

Job summary

A leading company in insurance seeks a Digital Analytics Lead to drive data-driven decision-making across digital channels. This role focuses on optimizing performance and providing insights to boost customer engagement and business growth. Candidates should have strong analytical skills and experience in digital marketing analytics.

Benefits

Comprehensive medical benefits

Competitive 401(k) contribution

Pension plan

Annual incentive

Paid time off program

Student loan repayment program

Qualifications

• 3+ years of experience in digital analytics.
• Experience in e-commerce or lead generation.
• Knowledge of forecasting and statistical analysis.

Responsibilities

• Develop analytics strategies for digital performance.
• Analyze data from web analytics and CRM systems.
• Collaborate to define KPIs and track digital marketing metrics.

Skills

Analytical Skills

Communication

Data Interpretation

Problem-Solving

Education

Bachelor’s degree in Marketing, Business, or Analytics

Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Data Visualization Platforms

Job description

Position Compensation Range:

$97,000.00 - $164,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Digital Analytics Lead is responsible for driving data-driven decision-making across our digital channels and marketing initiatives. You will develop strategies to optimize digital performance and provide actionable insights to enhance customer engagement and business growth. You will need to have a strong analytical background, excellent communication skills, and a passion for leveraging data to drive marketing success. You will report to the AVP, Digital Marketing.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI 53783; Boston, MA 02110

Internal candidates are encouraged to apply regardless of location and will be considered based upon the needs of the role.

Primary Accountabilities

• You will develop and implement comprehensive analytics strategies to measure and optimize digital performance, with specific focus on driving AmFam.com results.
• You will analyze digital data from various sources, including web analytics, media, and CRM systems, to provide actionable insights.
• You will collaborate with cross-functional teams to define key performance indicators (KPIs) and ensure alignment with business objectives.
• You will create and maintain dashboards and reports to track digital marketing metrics and communicate findings to stakeholders.
• You will ensure analysis and reporting accuracy and integrity and explains performance drivers.
• You will identify trends, patterns, and opportunities within data to inform performance strategies and improve customer engagement.
• You will translate data into a compelling story and share with business leaders and improve outcomes.
• You will stay up to date with industry trends and emerging technologies in digital analytics and marketing.
• You will provide training and support to team members and stakeholders on analytics tools and methodologies.
• You will ensure data accuracy and integrity by implementing best practices in data collection and analysis.

Specialized Knowledge & Skills Requirements

• 3+ years of proven experience in a digital analytics role.
• Experience working in an e-commerce or lead-generation business.
• Google Analytics, Adobe Analytics and/or data visualization platform expertise required.
• Solid knowledge and understanding of forecasting techniques or statistical analysis or data modeling or data mining.
• Web Tagging experience preferred
• Bachelor’s degree in Marketing, Business, Analytics, or a related field; Master's degree preferred.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong communication skills, with the ability to present data-driven insights to non-technical stakeholders.
• Knowledge of digital marketing strategies and channels.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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