Brand Insights and Analytics Lead, US Oncology

BioSpace; Boston (MA); Hybrid; USD 153,000 - 242,000; Full time

Job summary

Join a leading healthcare company as a Brand Insights and Analytics Lead in Boston. Utilize your expertise in brand strategies and analytics to drive brand awareness and sales within the oncology sector. This hybrid role offers competitive compensation and opportunities for career growth in a collaborative environment focused on patient care.

Benefits

401(k) plan with company match

Medical, dental, and vision insurance

Tuition reimbursement program

Paid volunteer time off

Well-being benefits

Qualifications

• Minimum 5 years of experience in brand insights in the pharmaceutical industry.
• Experience in implementing market research, competitive intelligence.
• Matrix partner management experience.

Responsibilities

• Provide insights and analytics support for brand strategies.
• Lead analytics workstreams including targeting and segmentation.
• Collaborate with cross-functional partners to maintain brand health.

Skills

Analytical skills

Market research

Data visualization

Education

Bachelor's degree in business, marketing, or related field

Advanced degree

Job description

Brand Insights and Analytics Lead, US Oncology

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Brand Insights and Analytics Lead, US Oncology

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Job Description

About the role:

As a recognized expert within your business or function, you have comprehensive expertise in your discipline and broad knowledge across related areas. Join Takeda as a Brand Insights Lead where you will provide guidance in the most complex situations, lead teams or projects, and serve as a best practice/quality resource. As part of the Global Oncology Team, you will report to the Head of Insights for US Oncology.

How You Will Contribute

• Responsible for providing insights and analytics thought partnership to support the development and execution of brand strategies, as well as executing field activities to drive brand awareness and sales.
• Conduct brand and salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.
• Support and strengthen core analytics capabilities (targeting, segmentation, promotional analytics, market assessments, customer assessments, patient journey analytics etc.) to support brand strategy
• Collaborate with brand IBT Leads and cross functional partners to maintain a comprehensive understanding of brand health, risks and opportunities through an integrated analytics synthesis Conduct brand and Salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.
  
  
  

Accountabilities

• Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation
• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams
• Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape
• Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies
• Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings
• Collaborate with advanced analytics to expand insights on patient / customer journeys and predictive alerts
• Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements
• Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels
  
  
  

Minimum Requirements/Qualifications

• Bachelor's degree in business, marketing, or related field; advanced degree
• Minimum of 5 years of experience in brand insights, and field execution in the pharmaceutical industry
• Matrix partner management experience.
• Experience implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.
• Manage matrix teams, influencing outcomes in strategic and specific to marketing in specialty pharmaceuticals
  
  
  

More About Us

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation And Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range

$153,600.00 - $241,340.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

LocationsBoston, MA

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet News

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