Digital Analytics and Reporting Manager

Dexcom; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Analytics Manager to lead analytics and insights for their eCommerce platforms. This role is pivotal in shaping digital marketing experiences, optimizing conversion rates through A/B testing, and providing actionable insights to drive sales. With a focus on data accuracy and integrity, you will collaborate across teams to enhance user experience and engagement. Join a forward-thinking organization that values personal growth and offers a comprehensive benefits program, all while making a significant impact on health technology. Your expertise will play a crucial role in transforming how people manage their health in a digital landscape.

Benefits

Comprehensive benefits program

Growth opportunities

Career development programs

Flex workplace option

Qualifications

• 4-6 years of experience in digital marketing analytics or related role.
• Proficient with Google Analytics, Tag Manager, and data visualization tools.

Responsibilities

• Analyze performance data to understand customer behavior and sales trends.
• Build reports and dashboards to supervise key performance indicators.

Skills

Digital Marketing Analytics

Google Analytics 4

Google Tag Manager

Data Visualization (Tableau, Power BI)

A/B Testing

Problem Solving

Communication Skills

Attention to Detail

Education

Bachelor's Degree

Graduate Degree (desirable)

Tools

Google Tag Manager

Google Analytics 4

Tableau

Power BI

VWO

Google Optimize

Job description

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

As a Digital Marketing Analytics Manager, you will be responsible for the analytics maintenance, insights, and reporting of our eCommerce website and ancillary digital channels. A successful candidate typically possesses a blend of technical skills, analytical prowess, and strategic thinking. Your insights will be critical in shaping our digital marketing experiences on the website and optimizing conversion rates across the checkout funnel through A/B testing and personalization.

Where you come in:

• You will analyze performance data from ecommerce platforms to understand customer behavior, sales trends, and digital content performance.
• You build and maintain detailed reports and dashboards to supervise key performance indicators (KPIs) across disparate data sources, with a focus on ecommerce and website channel traffic metrics.
• You will identify opportunities for improving conversion rates across web and engagement channels and implement strategies to improve user experience and increase sales.
• You will craft, implement, and analyze A/B tests to optimize marketing strategies and tactics and personalize the site experience, particularly for ecommerce.
• You will provide actionable insights and recommendations to drive sales, new user acquisition, and ecommerce conversion rates (desktop and mobile).
• You will lead operations through Google Tag Manager (and collaboration with developers when needed) to ensure tracking and reporting of marketing activities are accurate and follow Dexcom consent guidelines.
• You will ensure data accuracy and integrity across all marketing platforms and tools.

What makes you successful:

• You bring a minimum of 4-6 years of experience in digital marketing analytics or a related role, in-house or agency setting.
• You are proficient with analytics tools such as Google Analytics 4, Google Tag Manager, and data visualization tools like Tableau or Power BI.
• You have experience with testing and personalization solutions, like VWO, Google Optimize, or similar.
• You exhibit strong analytical and problem-solving skills with the ability to interpret sophisticated data and provide actionable insights.
• You have excellent verbal and written communication skills, with the ability to present data and insights to non-technical stakeholders.
• You exhibit high attention to detail in analysis and reporting.
• You bring outstanding interpersonal/diplomatic skills, the ability to trust and credibility, and a history of driving results through influence at all levels of the organization.
• You have a clear track record of leading across multiple projects, making smart and fast decisions, partnering cross-functionally, delighting collaborators, and driving dramatic growth through successful content marketing strategies and execution in a fast-paced environment.
• You exhibit a strong desire to learn quickly and to work independently with minimal direction, while also functioning and contributing as part of a team.

Experience and Education Requirements:

• Typically requires a Bachelor's degree with 8-12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience.

What you’ll get:

• A front row seat to life changing CGM technology.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale!
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

• 0-5%

Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.