Digital Analyst & Market Insights

Tommy Bahama; Dallas (TX); On-site; USD 94,000 - 126,000; Full time

Job summary

Johnny Was, LLC is seeking a Manager of Digital Analytics & Marketing Insights to transform data into clear, actionable insights that drive revenue and improve customer experience. You will synthesize data across ecommerce, marketing, CRM and merchandising, creating dashboards and narratives to guide strategic decisions and business growth.

You will partner with Digital Commerce and Marketing leaders to align KPIs, validate data accuracy, and forecast performance across customer journeys and

Qualifications

• Bachelor’s degree in a related field.
• 3–5+ years of experience in eCommerce analytics or related roles.
• Strong analytical skills with ability to interpret data into actionable recommendations.
• Experience with eCommerce KPIs including traffic, conversion, AOV, and marketing performance.
• Proficiency in Excel and data visualization tools.

Responsibilities

• Partner with Digital and Marketing leaders to define reporting needs and KPIs.
• Own and maintain reporting for ecommerce and digital marketing KPIs.
• Consolidate data from multiple sources into cohesive views.
• Develop dashboards and recurring reporting for leadership visibility.
• Translate data into clear narratives and executive summaries.

Skills

Analytical thinking

Business storytelling

Cross-functional collaboration

Data visualization

Education

Bachelor’s degree in Business, Analytics, Finance, Marketing, eCommerce, or related field

Tools

Power BI

Tableau

Looker

Job description

Johnny Was, LLC At Johnny Was, our mission is to inspire free-spirited optimism through beauty, authenticity, comfort and artistic expression. California Dreaming – the ultimate destination for those who love California and the relaxed modern bohemian lifestyle it embodies.

Position Overview:

The Manager, Digital Analytics & Marketing Insights supports the Digital Commerce and Marketing organization by transforming data into clear, actionable insights that drive revenue, improve customer experience and inform strategic decision making. This role is responsible for synthesizing data across ecommerce, marketing, CRM and merchandising to provide visibility into performance and identify opportunities for growth. This role brings analytical rigor and business storytelling ensuring data is not only accurate and accessible, but also translated into meaningful insights that influence decisions and drive measurable outcomes across the business.

Essential Job Functions:

• Partner with Digital and Marketing leaders to define reporting needs, including key views, KPIs and performance frameworks
• Own and maintain reporting for eCommerce and digital marketing KPIs
• Consolidate data from multiple sources (Google Analytics, CRM/email/SMS, paid media, Power BI, merchandising) into cohesive views
• Develop and manage dashboards and recurring reporting that provide clear visibility to leadership
• Ensure consistency and alignment of KP’s and definitions across teams
• Partner with cross functional teams to validate data accuracy and integrity
• Increased visibility and clarity of performance across channels
• Reduced time to access and interpret key business metrics
• Alignment across teams on core KPIs and reporting
• Analyze and forecast performance across customer journeys, segments, channels, and campaigns to identify drivers of growth or decline and areas of opportunity
• Proactively surface insights related to focus KPI’s, customer segments and behavior
• Translate data into clear, concise narratives and executive-read summaries
• Connect performance insights to business impact and actionable recommendations
• Assist in forecasting and planning, including building projection tools and analyzing trends
• Tailor insights and presentations to different audiences
• Provide ad hoc analysis to support business priorities and leadership questions
• Insights that directly influence business decisions and priorities
• Clear understanding of performance drivers across teams
• Increased adoption of data in day-to-day learning
• Strong engagement with insights and reporting across stakeholders
• Partner with ecommerce and marketing leaders to define success metrics for tests
• Track and analyze results of site, marketing and customer experience tests
• Establish consistent frameworks for evaluating performance (pre/post analysis, KPI tracking)
• Identify patterns and insights across tests to inform broader strategies
• Help prioritize opportunities based on data and potential impact
• Increased effectiveness and scalability of test-and-learn initiatives
• Clear measurement of impact from key initiatives
• Continuous improvement in digital performance metrics
• Drive visibility into digital performance
• Own reporting frameworks and key metrics
• Unify data across platforms into a cohesive view of the business
• Translate insight into clear, actionable recommendations
• Enable data-driven decision making through effective storytelling
• Support test-and-learn through measurement and analysis
• SVP Digital Commerce and Marketing
• VP Digital Commerce and Performance Marketing Planning Finance Merchandising

Education and Certifications, Experience and Skills, and Competencies:

• Bachelor’s degree in Business, Analytics, Finance, Marketing, eCommerce, or related field preferred
• 3–5+ years of experience in eCommerce, business analytics, merchandising analytics, digital performance, or related analytical roles
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable business recommendations
• Experience working with eCommerce and digital KPIs including traffic, conversion, demand/sales, AOV, customer behavior, marketing performance, and inventory productivity
• Advanced proficiency in Excel and experience with reporting and visualization tools such as Power BI, Tableau, Looker, or similar platforms
• Ability to consolidate and synthesize data from multiple systems and reporting sources into clear, accurate, and actionable insights
• Experience assisting with forecasting, planning, and performance projections
• Strong attention to detail and commitment to data accuracy and reporting integrity
• Ability to partner cross-functionally to gather business requirements and support decision-making
• Strong communication and presentation skills with the ability to clearly articulate business performance and opportunities to various audiences
• Comfortable working in a fast-paced, evolving environment with shifting priorities and changing business needs
• Experience supporting reporting enhancements, dashboard development, system transitions, or platform migrations preferred
• Proactive, curious, and solutions-oriented mindset with a focus on continuous improvement and business impact

Starting Rate:

Starting Rate: $110,000.00

All qualified applicants with criminal histories will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Change Act. This position requires customer interaction and access to funds, merchandise, and private information. The Company reserves the right to withdraw contingent offers of employment on the basis of criminal convictions that may have a direct, adverse, and negative bearing on the ability to perform these job duties.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here.

If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.

U.S. EEOC: Know Your Rights Oxford Industries participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish. Please click here to review our Applicant Privacy Policy.

Johnny Was is a high-growth apparel brand, which designs, markets, and sells boho-chic, vintage-inspired women's apparel and accessories in the U.S. and internationally through ecommerce, retail, and wholesale channels. For over 30 years, the Johnny Was brand has been known for uniquely beautiful and high-quality garments distinguished by colorful patterns, intricate embroidery, and great design. We strive to deliver the highest quality products and experiences supporting an aspirational California lifestyle, that is both sophisticated and timeless, on a global scale.

Johnny Was is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM). Oxford Industries (NYSE:OXM) is an international apparel company headquartered in Atlanta featuring a diverse portfolio of owned lifestyle brands, consisting of Tommy Bahama©, Lilly Pulitzer©, Southern Tide©, The Beaufort Bonnet Company©, Duck Head©, Jack Rogers©, and Johnny Was©.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law.

If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at [e-mail] or 1-888-725-1899.