Digital Advertising Manager (Remote, Portland)

Blacksmith Agency; Portland (ME); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a remote-first digital agency focused on AI-first advertising for B2B and growing brands. As Digital Advertising Manager you own paid media strategy for a book of clients, shaping targeting, budgets, roadmap and narrative in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, and drive pipeline growth while ensuring accurate measurement with GA4 and tag manager. Strong English communication required.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Ensure accurate measurement: GA4, Tag Manager and platform pixels.
• Own 90-day and quarterly roadmaps for each client and articulate the numbers in client calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Budget management

Creative testing

English communication

Agency experience

Tools

GA4

Tag Manager

Platform pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.