Digital Adoption Representative

Caterpillar Brazil; Irving (TX); On-site; USD 112,710 - 169,060; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Relocation assistance

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Incentive bonus

Disability benefits

Job summary

Caterpillar Inc. is seeking a Digital Adoption Representative to empower our dealer network with cutting-edge technology, enhance customer satisfaction, and drive business growth within Cat Digital.

You will lead digital initiatives across stakeholders to deliver measurable impact and guide two Southern US dealers toward higher adoption of digital tools. Ideal candidates thrive in collaboration, problem-solving, and change leadership, with a focus on delivering superior customer experiences and

Qualifications

• Customer focus on aligning customer needs with solutions and ensuring satisfaction.
• Ability to provide technical or business guidance to clients, internal and external.
• Strong decision-making with data-driven analysis and prioritization.
• Effective communication to convey ideas and needs to diverse stakeholders.
• Ability to establish and maintain professional relationships with clients, vendors, and peers.

Responsibilities

• Governs dealer execution of digital initiatives to drive growth and adoption.
• Drives revenue growth by expanding connected assets and e-commerce adoption.
• Advises on project prioritization and resource allocation for digital tools.
• Leads process improvements in data management, deployment, and adoption for best customer experience.
• Supports development and implementation of communications for new products and platforms.

Skills

Customer Focus

Consulting

Decision Making & Critical Thinking

Effective Communications

Relationship Management

Tools

VisionLink

Cat Central

Parts.Cat.Com (PCC)

SIS Knowledge in MS Suite (Excel, PowerPoint)

Salesforce

ERP platforms

Job description

Career Area: Product Support

Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

Join us as a Digital Adoption Representative with the Digital Adoption and Customer Success organization within Cat Digital! Here you'll be at the forefront of innovation—empowering our dealer network with cutting‑edge technology, enhancing customer satisfaction, and fueling business growth. In this dynamic role, you'll be the strategic force behind key digital initiatives, helping our partners thrive in a rapidly evolving marketplace. If you're a forward‑thinker who thrives on collaboration, problem‑solving, and making a measurable impact, this is your opportunity to lead change and make a difference. Let’s build something extraordinary together.

What You Will Do

• Governs dealer execution of several strategically important Digital initiatives to support business growth while working with various stakeholders to drive adoption of new technology.
• Enables revenue growth by ensuring dealers continue to grow their connected assets population and e‑commerce customer adoption.
• Actively supports dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.
• Leads processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.
• Supports the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.
• As a Digital Adoption Representative, you will support two dealers situated in the Southern US District.

What You Will Have

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Communicates the importance of customer needs/expectations and commits to resolving them. Meets regularly with customers to understand their wants, needs and expectations.
• Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately. Explains the requirements, deliverables, costs, and criticalities of the assignment. Documents client's objectives and project scope.
• Decision Making and Critical Thinking: Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment. Identifies, obtains, and organizes relevant data and ideas. Recognizes, clarifies, and prioritizes concerns.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Communicates well downward, upward, and outward. Employs appropriate methods of persuasion when soliciting agreement.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Provides prompt and effective responses to client requests and interactions. Works with clients to address critical issues and resolve major problems

Considerations For Top Candidates

• Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), SIS Knowledge in MS Suite including Excel and PowerPoint
• Knowledge of CRM tools such as Salesforce and ERP platforms
• Ability to influence internal business partners, dealers and customers on the various digital tools to drive adoption and utilization.

Additional Details

This role requires >50% travel at assigned CAT dealerships.

Summary Pay Range: $112,710.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

These benefits also apply to part‑time employees

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates: July 30, 2026 - August 16, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.

We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.