Digital Adoption Representative

Caterpillar; Frankfort (KY); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off (vacation, holidays)

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Tuition Reimbursement

Job summary

Caterpillar is seeking a Digital Adoption Representative to govern dealer execution of strategic digital initiatives and to drive adoption of new technology across two dealers in the Southern US. You will collaborate with stakeholders to optimize adoption, growth, and customer experience.

The role requires frequent travel (>50%), relocation options, and a strong focus on customer value, data, and process improvements. This position offers competitive benefits and development opportunities.

Qualifications

• Customer-focused approach aligned to solving customer needs.
• Ability to provide technical or business guidance to clients and explain requirements and scope.
• Ability to analyze situations and make informed decisions.
• Understanding and application of effective communication concepts and tools.
• Ability to establish and maintain relationships with clients, vendors and peers.

Responsibilities

• Governs dealer execution of several strategically important Digital initiatives to support business growth while working with stakeholders to drive adoption of new technology.
• Enables revenue growth by ensuring dealers continue to grow their connected assets population and e-commerce customer adoption.
• Acts as a trusted advisor on Digital projects prioritization and resource allocation.
• Leads processes improvement on data management, platform deployment and technology adoption to improve customer experience.
• Supports development and implementation of adoption and communication strategies for new products and platforms.
• Supports two Caterpillar dealers in the Southern US District as a Digital Adoption Representative.

Skills

Customer focus

Consulting

Decision making

Effective communications

Relationship management

Tools

MS Suite

Excel

PowerPoint

Salesforce

ERP platforms

Job description

What You Will Do:

• Governs dealer execution of several strategically important Digital initiatives to support business growth while working with various stakeholders to drive adoption of new technology.
• Enables revenue growth by ensuring dealers continue to grow their connected assets population and e-commerce customer adoption.
• Actively supports dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.
• Leads processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.
• Supports the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.
• As a Digital Adoption Representative, you will support two dealers situated in the Southern US District.

What You Will Have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Communicates the importance of customer needs/expectations and commits to resolving them. Meets regularly with customers to understand their wants, needs and expectations.
• Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately. Explains the requirements, deliverables, costs, and criticalities of the assignment. Documents client's objectives and project scope.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment. Identifies, obtains, and organizes relevant data and ideas. Recognizes, clarifies, and prioritizes concerns.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive and accurately interpret ideas, information and needs through the application of appropriate communication behaviors. Communicates well downward, upward and outward. Employs appropriate methods of persuasion when soliciting agreement.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors and peers. Provides prompt and effective responses to client requests and interactions. Works with clients to address critical issues and resolve major problems.

Considerations For Top Candidates:

• Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), SIS.
• Knowledge in MS Suite including Excel and PowerPoint.
• Knowledge of CRM tools such as Salesforce and ERP platforms.
• Ability to influence internal business partners, dealers and customers on the various digital tools to drive adoption and utilization.

Additional Details:

• This role needs to be located within 50 miles of one of the dealers the position will be supporting which is located 10001 Linn Station Rd, Louisville, KY 40223.
• This role requires >50% travel at assigned CAT dealerships.
• Relocation is available.

Summary Pay Range:

$112,710.00 - $169,060.00

Benefits:

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement*

These benefits also apply to part-time employees.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates:

September 8, 2026 - September 18, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.