Digital Ad Operations Specialist

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 40,000 - 75,000; Full time

Job summary

Compas is seeking a motivated Specialist to join our Ad Operations team in delivering seamless digital ad campaigns. You will manage trafficking, testing, and QA, ensuring IAB-compliant assets and accurate tag delivery.

Ideal candidates have at least 1 year in digital media, strong ad tech knowledge, and experience with Google Campaign Manager. You will collaborate cross-functionally, troubleshoot issues, and contribute to SOPs while training junior staff.

Qualifications

• Minimum 1 year of experience in a specialist role within the digital media industry.
• Strong understanding of ad tech fundamentals and concepts.
• Working knowledge of Google Campaign Manager (GCM).
• Proficiency in Microsoft Office Suite.
• Exceptional organizational skills and meticulous attention to detail.
• Excellent verbal and written communication skills, with the ability to present information clearly and concisely.
• Proven ability to prioritize tasks, manage time effectively, and deliver under tight deadlines while juggling multiple projects.
• Proactive and self-motivated, with a knack for anticipating challenges and taking initiative.
• Strong collaborative skills, with the ability to build positive relationships with cross-functional teams.
• Adaptable and flexible, thriving in a fast-paced and dynamic environment.
• Customer-centric approach, dedicated to providing exceptional service to both internal and external stakeholders.
• Comfortable navigating ambiguity and eager to learn and contribute wherever needed.
• Experience working with various ad serving platforms.

Responsibilities

• Manage the full lifecycle of digital ad campaigns, from trafficking and testing to implementation and QA.
• Become an expert in IAB specifications, ensuring all creative assets meet standards.
• Traffic and distribute ad tags to vendors within deadlines, addressing challenges.
• Collaborate with partners, resolving discrepancies in reporting, creative, and trafficking.
• Master floodlight tag creation in CM360, ensuring accurate implementation.
• Share knowledge on ad serving technologies (ads blocking, verification, programmatic, dynamic creatives, cookie deprecation).
• Ensure proper UTM execution across tactics with Client and Media teams.
• Enforce established procedures across internal teams.
• Troubleshoot technical issues with internal/external ad server systems.
• Coordinate with third-party vendors (Programmatic Engines, verification, survey vendors).
• Contribute to Ad Serving SOPs development and maintenance.
• Provide guidance and training to junior team members.

Skills

Ad tech basics

GCM knowledge

MS Office

Time management

Cross-functional teamwork

Tools

CM360

Job description

Compas is seeking a motivated Specialist to join our Ad Operations team in delivering seamless digital ad campaigns. You will manage trafficking, testing, and QA, ensuring IAB-compliant assets and accurate tag delivery.

Ideal candidates have at least 1 year in digital media, strong ad tech knowledge, and experience with Google Campaign Manager. You will collaborate cross-functionally, troubleshoot issues, and contribute to SOPs while training junior staff.