Digital Activation Director: Strategy & Transformation

PHD; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

PHD is seeking a Digital Leadership executive to guide the vision and implementation of US digital initiatives. The role spans collaboration with stakeholders across the agency and oversight of the Media Activation function, ensuring best-in-class digital outcomes.

The candidate should bring 10+ years in Digital Media/Marketing, a proven track record in transforming complex client programs, and strong leadership to drive growth, with proximity to both strategy and execution.

Qualifications

• Extensive experience across Digital channels and programs.
• Proven ability to communicate clearly to diverse stakeholders.
• Strong thought leadership to inspire client transformation.
• Adept at managing cross-functional teams and vendor relationships.
• Strategic vision for US digital initiatives in a complex agency setting.

Responsibilities

• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD.
• Lead JBPs and QBRs with media vendors and partners to drive performance.
• Drive the strategy for Digital media across Search, Programmatic, Video, Audio, and Social.
• Collaborate with cross-functional teams to develop solutions and address client needs.
• Oversee team development, performance reviews, and growth paths for staff.
• Ensure all opportunities uphold brand safety and advertising compliance.

Skills

Digital subject matter expert

Clear communicator

Thought leader

Stakeholder management

Media activation

Job description

PHD is seeking a Digital Leadership executive to guide the vision and implementation of US digital initiatives. The role spans collaboration with stakeholders across the agency and oversight of the Media Activation function, ensuring best-in-class digital outcomes.

The candidate should bring 10+ years in Digital Media/Marketing, a proven track record in transforming complex client programs, and strong leadership to drive growth, with proximity to both strategy and execution.