Digital Account Manager, Executive Accounts II

Agupdate; McLean (VA); Remote; USD 55,000 - 75,000; Full time

Job summary

A leading company in digital marketing is seeking a Digital Account Manager who will manage client advertising campaigns across various platforms. The role emphasizes building strong relationships with clients, ensuring their marketing goals are met through strategic planning and analysis. Candidates should possess a bachelor’s degree and significant experience in account management and digital marketing.

Qualifications

• 2+ years managing online/digital advertising campaigns.
• 3+ years client-facing service/account management experience.
• Google Ads & Google Analytics Certified.

Responsibilities

• Own the client relationship and ensure alignment with business objectives.
• Manage and anticipate client expectations and deliver on strategies.
• Review and assess digital campaign performance and facilitate discussions.

Skills

Customer relationship management

Digital marketing

Communication skills

Analytical thinking

Creative thinking

Attention to detail

Education

Bachelor's degree in business, economics, finance, marketing, advertising, public relations, journalism, or English

Tools

Google Ads

Google Analytics

Excel

PowerPoint

Job description

LocaliQis looking for an Digital Account Manager to be responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve& exceed their desired marketing goals through strategic campaign planning, and data analysis. While acting as the primary point of contact for client concerns and needs. Strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners to identify opportunities, and effectively deliver on solutions that maximize a client's ROI, are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.

Detailed Job Responsibilities:

• Completely own the client relationship by building solid rapport, demonstrating transparency, & delivering results against joint business objectives

• Understand , manage , and anticipate client expectations , gain client alignment , and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship

• Creat e a consistent open line of communication ensuring our value story & service successes are in parallel to a clients needs/goals via performance review s (Weekly, Monthly, etc.)

• Articulate media programs to devise appropriate s trategies and campaign implementation plans

• W ork alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies a nd executions . These actions will aid in meeting and exceeding our clients' business goals .

• Advise our clients on how best to leverage feasible ongoing and impending marketing s trategies

• Ensure a highl y consistent marketing message across paid search, organic presence , display, social media , and O&O digital/print marketing channels

• Daily proficiency in customer relationship management, online search and display advertising techniques and LocaliQ proprietary technologies

• R eview day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, & proactively identify creative new advertising techniques to further our client's digital marketing needs

• Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)

Key Skillset Requirements:

• Ability to quickly master business process, marketing and technology concepts

• Demonstrated expertise in customer relationship management

• Mastery of key technologies and systems to review and advise on digital marketing campaigns

• Advanced capabilities to effectively understand and speak toward digital advertising campaigns -Search, Display, Marketing Management Systems, traditional marketing endeavors etc.

• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle

• Demonstrated expertise with digital marketing publishing systems & processes

• Excellent verbal & written communication skills

• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business

• Proven track record in relationship building and account management

• Works efficiently and is always looking to streamline processes & workflows

• Moderate Excel and PowerPoint skills required

Key Competencies:

• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics(GA4), Leads, etc)

• Customer Focus

• Proactive Creative& Analytical Thinking

• Business Process &Technology Acumen

• Team Collaboration

• Conflict Management

• Flexible With Change Management

• Proven Success in implementing ideas an a fast- paced environment

• Attentive To Detail

About You:

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English

• 2+ years hands-on experience managing online/digital advertising campaigns

• Must have 3+ years of client facing service/account management experience

• Google Ads & Google Analytics Certified

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $55,000and $75,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.