Digital Account Executive

McDill; Milwaukee (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

McDill is seeking a curious, highly motivated Digital Account Executive who will oversee our key client accounts to lead and execute large omni-channel campaigns and brand activations.

You are the internal brand spokesperson and act as the key link between the creative team and the client by managing the day-to-day digital marketing activities, ensuring overall client satisfaction is maintained and the digital strategic direction is successful.

Qualifications

• Bachelor's degree in Marketing, Journalism, Advertising/PR or Digital Media.
• 5 years of agency experience preferred.
• Experience managing digital campaigns and social media.
• Excellent organizational and time management skills.
• Strong writing skills with attention to detail.

Responsibilities

• Meet with clients to determine strategies for omnichannel digital marketing initiatives.
• Prepare briefs and statements of work with objectives, tactics, timelines, deliverables and budgets.
• Act as the internal brand spokesperson to align activation with brand tone.
• Develop and execute the omnichannel digital marketing strategy and plan.
• Direct and oversee copywriters, creatives and programmers to ensure alignment with strategy and proofread material.
• Develop and maintain project timelines with the internal project coordinator.
• Facilitate internal and client-facing status meetings to hit milestones.
• Review monthly campaign reports and provide insights and recommendations.
• Develop and maintain editorial calendars and publish content for McDill and clients.
• Monitor digital trends and educate the team on best practices.

Skills

Excellent writing

Time management

Organizational skills

Education

Bachelor's degree in Marketing, Journalism, Advertising/PR or Digital Media

Job description

McDill is Milwaukee's most versatile branding, digital and design agency located in the heart of downtown. We are branding leaders, omni-channel marketing gurus, digital wizards and packaging masters. For 40+ years, local, national and global clients have relied on us for our unique, effective solutions and strategies.

https://mcdilldesign.com/

Summary

McDill is seeking a curious, highly motivated Digital Account Executive who will oversee our key client accounts to lead and execute large omni-channel campaigns and brand activations. You are the internal brand spokesperson and act as the key link between the creative team and the client by managing the day-to-day digital marketing activities, ensuring overall client satisfaction is maintained and the digital strategic direction is successful. This is an in-person role that requires you to be at our Milwaukee office on a day-to-day basis.

Responsibilities

• Meeting with clients to determine the best strategies for reaching their business and project goals for their omnichannel digital marketing initiatives.
• Prepare detailed campaign briefs and statements of work, which include project/business objectives and tactics, timelines, deliverables, creative and content needs and budgets.
• Act as the internal brand spokesperson to ensure the brand's digital activation aligns with the brand's essence and tone.
• Develop and create the omnichannel digital marketing strategy and plan.
• Direct and oversee the work of copywriters, creatives and programmers to ensure the work aligns with the pre-set strategy, and proofread material before pieces are shared with clients.
• Develop and maintain project timelines, working closely with the internal project coordinator.
• Facilitate internal and client-facing project status meetings to ensure major project milestones are met.
• Review and approve monthly metric reports for campaigns, which include data collection, interpreting insights from the data, and recommendations for future/ongoing campaigns.
• Develop and maintain editorial calendars, create and publish content for McDill and clients.
• Regularly monitor digital trends and best practices for content and design for web, social media and lead generation, and educate the McDill team on these learnings.
• Review and manage client monthly project costs and budgets.

Qualifications:

• Local to the Milwaukee area, as this is an in-person role.
• Previous agency experience preferred.
• Bachelor's degree in Marketing, Journalism, Advertising/PR or Digital Media, with 5 years of agency experience highly preferred.
• Experience managing digital campaigns and social media management, publishing and reporting for employers and clients.
• Excellent organizational and time management skills to manage multiple projects and prioritize tasks.
• Strong writing skills with attention to detail.
• Confident, driven and motivated, and places a high value on producing quality work.