Digital Account Director

Medialab Group; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Season ticket loans

Cycle to work scheme

Health & wellbeing programs

Company celebrations

Job summary

Medialab Group is seeking a Digital Account Director to lead paid social, display, and online video strategies across key client portfolios. You will plan, activate, and optimize campaigns while using data-driven insights to inform strategy and drive growth.

You will mentor Digital Managers and Executives, delivering training and best-practice activation, and present strategic recommendations to clients to meet long-term objectives.

Qualifications

• Experience in activating Paid Social, Display and Video strategies.
• Ability to plan, set up and monitor digital campaigns with data-driven insights.
• Strong client-facing communication and strategic presentation skills.

Responsibilities

• Lead social and programmatic strategy and media plan activation for key clients.
• Own accounts, forecast plans, manage day-to-day campaigns and post-campaign analysis.
• Develop training and best-practice activation within the team.
• Present strategic recommendations to clients to drive long-term objectives.
• Collaborate with Digital Directors on training, processes, and partnerships.

Skills

Paid social

Programmatic

Analytics

Client leadership

Campaign planning

Budget management

Tools

DV360

Google Campaign Manager

Google Analytics

Job description

We are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media, specifically Paid Social, Display and Online Video. This role will serve several key clients across various digital channels, including but not limited to paid social, display, and online video strategy and activation.

This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression, with training provided to cover any knowledge gaps. Experience in direct response (DR) objectives is essential, with experience in upper-funnel brand awareness objectives important.

Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign activation and reviews. You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives.

WHAT YOU'LL BE DOING

• Accountable for social and programmatic strategy and media plan activation across your key clients. As well as providing consultation on sizeable digital briefs across the wider Client planning team, where needed.
• Taking ownership of client accounts, including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day-to-day campaign management, preparation and delivery of post-campaign analysis, and client engagement.
• Responsible for ensuring Digital Managers and Executives deliver best-in-class client leadership, alongside the Client Planning teams, and best practice digital activation for all clients, through ownership of in team training, process management and consultation.
• Quickly learning about and adopting Medialab's data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver.
• Deliver accurate and detailed media plans and yearly forecasts across digital channels, including Paid Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data.
• Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients.
• Working with in-team Digital Directors to support Operational & Strategic projects including; training, process, partner relationships, product testing & onboarding, measurement, thought leadership and best practises.

EXPERIENCE

• Experience of activating Paid Social, Display and Video strategy to the highest standard. Including experimentation and an understanding of best practice in key platforms.
• Experience delivering these campaigns through social platforms, and the Google stack, including DV360. Experience with programmatic partners is desirable.
• Deep knowledge and proven performance utilising key digital platforms; including but not limited to Platform Business Managers, Google Campaign Manager, and Google Analytics.
• Deep understanding of digital performance to analyse clients' historic and current activity to inform your media recommendations.
• Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.
• Highly numerate and able to set and monitor budgets across multiple campaigns.
• Adept at juggling multiple projects for multiple stakeholders.

JOIN OUR JOURNEY

Medialab is the UK's leading independent media agency, and one of the fastest growing in the industry. We're a media agency that's made differently: purpose-led, data-driven, founder-run and proudly independent.

Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, evidenced by being a Campaign 'Best Place to work' for the last 5 years in a row, Campaign's Independent Agency of the Year 2024 and The Sunday Times Best Places to Work 2025. We are IPA Effectiveness accredited, an IPA People-First agency and widely awarded including a double-gold at the 2024 IPA Effectiveness Awards for our work with Laithwaites.

OUR VALUES

• Commit to Doing the Right Thing (Act with integrity and accountability)
• Help People Flourish (Invest in people)
• Dig Deeper to Understand Better (Data driven curiosity)

OUR COMMITMENT TO YOU

Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year celebrations.

On top of that, we offer extra benefits, which make life at Medialab even more rewarding:

• Time to Unwind - 22 days holiday (+ Christmas holiday closure), birthday & mental health day off, holiday buying scheme, flexi-hours and work abroad scheme.
• Hybrid Working - Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
• Career Growth - A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
• Health & Wellbeing - Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and unlimited free professional counselling.
• Supporting Families - Enhanced parental leave, flexible working and life assurance.
• Giving Back - Paid charity days and sustainability initiatives.
• Perks & Rewards - Retail discounts, long-service trips and an unforgettable team culture.