Digital Acceleration Manager

Simply Good; United States; On-site; USD 96,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid time off

Parental leave

Job summary

Simply Good Foods is seeking a Digital Acceleration Manager to lead the planning and execution of full-funnel digital media campaigns across national retail channels. The role partners with agencies and internal teams to unlock opportunities, boost activation, and maximize ROI, translating data-driven insights into actionable strategies.

You will collaborate with Sales, Brand Marketing, Creative, and Insights to deliver integrated campaigns that drive category growth and brand engagement while

Qualifications

• Minimum 6 years of professional marketing experience, preferably in CPG.
• Minimum 4 years hands-on digital marketing program development and execution.
• Experience developing retail media network activations (e.g., Target Roundel, Walmart Connect, Amazon, Instacart).

Responsibilities

• Lead planning and execution of full-funnel marketing and digital media campaigns.
• Collaborate with agencies to unlock opportunities, enhance activation, and maximize ROI.
• Partner with Sales, Brand Marketing, Creative, Insights, and DAM teams to deliver integrated campaigns driving growth.

Skills

Analytical skills

Digital marketing

Campaign management

Cross-functional collaboration

Data-driven insights

Stakeholder influence

Education

BS/BA in Marketing or related field

Tools

MMM

Retail media platforms

Job description

The Digital Acceleration Manager plays a key role in driving performance across National and retail media and omnichannel programs, with a focus on top partners like Amazon, Walmart, Target and Instacart. This individual brings a proactive, solutions-oriented mindset to shaping and executing digital marketing plans that fuel growth. Collaborating closely with Sales, Brand Marketing and Insights & Analytics, the Digital Acceleration Manager leverages data, best practices and channel expertise to optimize campaigns, manage investments and inform future strategy. This role is ideal for someone with a strong digital foundation, a passion for retail innovation and the ability to connect insights to action in a fast-paced environment.

KEY RESPONSIBILITIES:

• Lead the planning and execution of full funnel marketing and digital media campaigns.
• In partnership with agencies, unlock new opportunities, enhance digital activation, and maximize return on investment.
• Collaborate closely with Sales, Brand Marketing, Creative, Insights, and Digital Asset Management teams to deliver integrated campaigns that drive category growth and brand engagement.
• Influence strategies by providing performance insights and co-developing programs that improve media efficiency and effectiveness.
• Establish KPIs, develop and support reporting practices, including MMM, and translate marketing performance intoactionable recommendations, including.
• Advocate for best practices across the organization by sharing insights on consumer behavior, platform trends, and innovations.
• Support cross-functional teams in building compelling, insight-led business cases to secure investment for marketing initiatives.
• Contribute to enterprise-level projects and strategic initiatives that accelerate digital maturity and enhance omnichannel capabilities across the business

KNOWLEDGE / ABILITIES:

• Strong analytical skills with the ability to synthesize data into actionable insights that drive omnichannel and eCommerce performance.
• Deep understanding of performance marketing and digital media strategies across channels including display, search, social, email, and mobile.
• Proven ability to develop and execute full-funnel marketing programs that drive conversion and deliver measurable business results.
• Ability to manage complex projects across cross-functional teams and deliver under tight timelines with evolving priorities.
• Strong communication and collaboration skills, with the ability to influence internal and external stakeholders and drive alignment.
• Familiarity with eCommerce platforms and tools, with working knowledge of measurement and analytics frameworks to track performance and optimize investments.
• Demonstrated curiosity, ownership mindset, and comfort navigating ambiguity in a dynamic, fast-paced environment.

BASIC QUALIFICATIONS:

• BS/BA degree required; preferred in Marketing, Business, Communications, or related field.
• Minimum 6 years of professional marketing experience, with a strong preference for CPG industry background.
• Minimum 4 years of hands-on experience developing and executing digital marketing programs, media plans. Experience developing retail media network activations a plus (e.g., Target Roundel, Walmart Connect, Amazon, Instacart).
• Proven experience leading digital initiatives across retailer platforms and eCommerce environments, including strategy development, execution, and performance analytics.
• Demonstrated ability to drive strategic execution while managing day-to-day campaign details with precision.

ABOUT SIMPLY GOOD FOODS

We’re raising the bar on what food can be. We say no to the status quo, and we say yes to making better food. Food that offers robust nutrition, not hollow nutrition. Energy, not depletion. Enjoyment, not regret. Simply, we’re on a mission to make food that works for you—that is radically nutritious and defyingly delicious. Better nutrition made easy so you can live well. We don’t compromise, so you never have to.

We are committed to attracting, developing, and retaining a diverse workforce that infuses belonging throughout our culture

and business practices. We celebrate diversity and are dedicated to creating an inclusive environment for our employees.

This commitment is driven by our core values:

The health, satisfaction and well-being of our employees are important to us and an integral part of our organization’s goals. In this spirit, we are excited to share the available compensation for this role, which includes a base salary range and an annual short-term incentive. We provide the base salary range, exclusive of benefits or additional incentives (https://www.thesimplygoodfoodscompany.com/careers). Additionally, this position is eligible for a 15% annual short-term incentive. If you are hired at Simply Goods Foods, your final base salary compensation will be determined based upon such factors as: geographic locations, skills, training, education and/or experience. Please keep in mind that hiring at the compensation range maximum would not be typical to allow for future and continued salary growth.

REMOTE: National* salary range is: $96,000 – $120,000

*This salary range is for remote, home-based employees across all registered states (including CA & CO) and is reflective of our commitment to equitable compensation practices.

We provide a comprehensive total rewards package featuring competitive compensation alongside top-tier health and wellness options. Our goal is to offer a benefits package that can be personalized to meet the diverse needs of each employee and their families. Full-time employees and their eligible dependents have access to a range of benefits including medical, dental, and vision insurance, a company-paid health reimbursement arrangement, life and disability coverage, and a 401(k)- retirement plan, among others. Additionally, we prioritize time off benefits, offering vacation time, sick leave, flexible time off (for exempt positions), and paid parental leave.

Simply Good Foods is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.