Dick Clark Productions: Manager, Creative Strategy & Activation

Penske Media Corporation; New York (NY); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits (PMC)

Flexible Spending Accounts

Life Insurance

401(k) with Employer match

Employee Assistance Program

Parental Leave

Employee discounts

Job summary

Dick Clark Productions is seeking a Manager, Creative Strategy & Activation to shape and deliver brand partnerships, from pitch development through flawless campaign delivery. You will blend creative thinking with day-to-day project ownership across pre-sale concepting, deal scoping, and post-sale activation, collaborating with Sales and senior leadership in LA or NYC.

The role requires 2-4 years in brand partnerships, strong creative instincts, and solid project management, with experience

Qualifications

• 2-4 years of experience in brand partnerships, sponsorships, integrated marketing, or a related field, with exposure to both pitch/strategy work and delivery/execution
• Strong creative instincts paired with solid project management skills
• Experience managing multiple projects and deadlines simultaneously in a cross-functional environment
• Comfortable presenting ideas and updates to internal stakeholders and, at times, clients
• Excellent written and verbal communication skills

Responsibilities

• Develop insight-driven creative concepts and presentation materials for prospective brand partner pitches
• Partner with Sales and Creative Strategy leadership to translate client briefs and RFPs into clear, compelling pitch decks and narratives
• Contribute original ideas to the department's creative approach for partnership opportunities
• Support client and prospect meetings, presenting creative concepts as needed in collaboration with the Sales lead
• Work with cross-functional teams to help scope deal deliverables that are creative, realistic, and aligned to budget and timeline
• Partner with Leadership and Sales on deal level P&L creation and management
• Flag resourcing or feasibility risks early in the deal-shaping process
• Draft and maintain deal documentation, scopes of work, and creative briefs
• Own day-to-day execution of assigned partnerships from kickoff through campaign wrap
• Build and manage project timelines, coordinating across all cross functional teams including events, programming, branded content, talent and social
• Track deliverables against what was sold, proactively surfacing issues before they become problems
• Create post-campaign recaps, performance reporting, and case study development
• Serve as a day-to-day point of contact for partner-facing questions on assigned accounts
• Partner with the AVP and department leadership to identify process improvements across the pre- to post-sale workflow

Skills

Brand partnerships

Creative thinking

Project management

Presentation skills

Written & verbal communication

Job description

The Manager, Creative Strategy & Activation plays a hands-on role in shaping and delivering Dick Clark Production brand partnership business — supporting everything from pitch development through flawless campaign execution. This role blends creative thinking with day-to-day project ownership, working across the partnership lifecycle: pre-sale concepting and pitch support, deal scoping, and post-sale activation and delivery. You'll work closely with Sales, cross-functional teams, and senior Creative Strategy & Activation leadership to bring partnerships to life — ensuring every deal you touch is creatively sharp, well-scoped, and delivered without a hitch. This position can be located in our Los Angeles or New York City office.

Responsibilities

Pre-Sale & Creative Strategy

• Develop insight-driven creative concepts and presentation materials for prospective brand partner pitches
• Partner with Sales and Creative Strategy leadership to translate client briefs and RFPs into clear, compelling pitch decks and narratives
• Contribute original ideas to the department's creative approach for partnership opportunities
• Support client and prospect meetings, presenting creative concepts as needed in collaboration with the Sales lead

Deal Development

• Work with cross-functional teams to help scope deal deliverables that are creative, realistic, and aligned to budget and timeline
• Partner with Leadership and Sales on deal level P&L creation and management
• Flag resourcing or feasibility risks early in the deal-shaping process
• Draft and maintain deal documentation, scopes of work, and creative briefs

Post-Sale Activation & Delivery

• Own day-to-day execution of assigned partnerships from kickoff through campaign wrap
• Build and manage project timelines, coordinating across all cross functional teams including events, programming, branded content, talent and social
• Track deliverables against what was sold, proactively surfacing issues before they become problems
• Create post-campaign recaps, performance reporting, and case study development

Collaboration & Growth

• Serve as a day-to-day point of contact for partner-facing questions on assigned accounts
• Partner with the AVP and department leadership to identify process improvements across the pre- to post-sale workflow

Requirements

• 2-4 years of experience in brand partnerships, sponsorships, integrated marketing, or a related field, with exposure to both pitch/strategy work and delivery/execution
• Strong creative instincts paired with solid project management skills
• Experience managing multiple projects and deadlines simultaneously in a cross-functional environment
• Comfortable presenting ideas and updates to internal stakeholders and, at times, clients
• Excellent written and verbal communication skills

As Dick Clark Productions values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage range: $95k - $110k + bonus. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s All About You…

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match
• Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials
• New Flexible Vacation Policy

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About DCP

Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," “So You Think You Can Dance,” and the “Streamy Awards.” Dick Clark Productions owns one of the world's most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances and legendary programming. For more information please visit www.dickclark.com.

About Penske Media Corporation (PMC)

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.

Our Companies & Brands

• Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
• Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin' Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
• Data & Analytics: Luminate, the premier music and entertainment data and analytics company.

Global Footprint

PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.

Want to learn more?

Visit www.PMC.com to explore our complete portfolio.