DevRel San Francisco

Mintlify, Inc.; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

20 days paid time off

401k

Wellness stipend

100% health, dental, vision

Uber to/from work

Free lunch and dinners

Annual team offsite

Job summary

Mintlify, Inc. is seeking a marketing-minded content lead to grow our technical audience across X, Substack, LinkedIn and YouTube. You’ll own campaigns with pipeline accountability and translate engineering work into developer-facing content.

You’ll ship independently and own content from idea to published asset. You’ll collaborate across marketing, sales, and product to bring Mintlify to market, crafting fast, funny content that builds credibility and drives engagement through meetups,

Qualifications

• Experience growing a technical audience across channels.
• Proven campaigns with pipeline accountability.
• Ability to translate engineering work into developer-facing content.
• Ability to ship without waiting for direction.
• Nice-to-haves: has shipped code / built with APIs; PLG + enterprise GTM; startup experience; AI/open source connections.

Responsibilities

• Plan and publish concise technical blog posts for developers.
• Collaborate with marketing, sales, and product to bring products to market.
• Create content that is fast, funny, and builds Mintlify's credibility.
• Design and run meet-ups, workshops, and livestreams for developers.
• Gather feedback from comments, events, and DMs to improve product.
• Track views, sign-ups, and engagement to refine content strategy.

Skills

Audience growth

Growth campaigns

Technical fluency

Ship with ownership

Content creation

Tools

X

Substack

LinkedIn

YouTube

Job description

Why Mintlify?

We're on a mission to empower builders.

• Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

• Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

• Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

What you'll work on here

• Planning, writing, and publishing concise, technical blog posts that teach and inspire early adopter developers at start ups and later stage EPD teams at tech forward enterprises

• Working across marketing, sales, and product on how to bring a product to market

• Posting content that is fast, funny, and builds Mintlify's credibility

• Designing, promoting, and running meet-ups, workshops, and livestreams that leave developers energized and eager to build with Mintlify

• Gathering insights from every comment, event, and DM; package them into crisp, actionable feedback for Product and Engineering

• Tracking views, shares, sign-ups, and event engagement; spotting patterns early and double-down on what resonates

• Creating content that continues to earn traffic months later

• Building our visibility at priority conferences (AIE NY, AGNTCon + MCPCon, GitHub Universe)

What you bring to the table

• Experience owning & growing own technical audience (through X, Substack, LinkedIn, Youtube, or other social channels) with clear success

• Growth experience - have run campaigns with pipeline accountability

• Technical fluency - can go deep with engineers & translate engineering work into developer-native content

• Ability to ship without waiting for direction

• Nice-to-haves: Ships code / has built with APIs. Familiarity with PLG + enterprise hybrid GTM. Feels ownership over connecting good content to pipeline. Experience in an early-stage startup. Genuine relationships in the AI engineering / open source community.

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

• Competitive compensation and equity

• 20 days paid time off every year

• 401k

• $420/month wellness stipend

• 100% coverage for Health, dental, vision

• Free Ubers to and from work

• Free lunch and dinners

• Annual team offsite (previously went to Alaska, Hawaii)