Developer Marketing Manager: Growth Lead for Tools

Meta; Burlingame (CA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Developer Marketing Manager to lead marketing strategies that engage and grow the developer ecosystem across Meta's Reality Labs platforms. You will craft and execute programs that help developers discover, adopt, and build with Meta's tools, APIs, and SDKs, translating complex capabilities into compelling narratives for developers.

You will partner with product, engineering, and developer relations teams to align marketing with roadmaps and measure success using data-driven

Qualifications

• 6+ years of experience in developer marketing, product marketing, or technical marketing roles.
• Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities.
• Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences.
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions.
• Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with roadmaps and business goals.

Responsibilities

• Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem, including campaigns spanning developer documentation portals, community channels, and technical events.
• Translate complex technical product capabilities — such as APIs, SDKs, and developer tooling — into clear, compelling messaging and content for software developers and technical decision-makers.
• Partner with product, engineering, and developer relations teams to align marketing strategies with platform roadmaps and developer adoption goals.
• Define and track key performance indicators for developer marketing programs, using data and experimentation to optimize campaign performance and inform future investment decisions.
• Identify short, mid, and long-term marketing goals aligned to developer growth objectives, and communicate progress and priorities to cross-functional stakeholders.

Skills

Developer marketing

Product marketing

Technical marketing

Data-driven marketing

Cross-functional collaboration

Job description

Meta is seeking a Developer Marketing Manager to lead marketing strategies that engage and grow the developer ecosystem across Meta's Reality Labs platforms. You will craft and execute programs that help developers discover, adopt, and build with Meta's tools, APIs, and SDKs, translating complex capabilities into compelling narratives for developers.

You will partner with product, engineering, and developer relations teams to align marketing with roadmaps and measure success using data-driven