Destination & Resort Sales Director

Applied Health Outcomes; Hanover (York County); Remote; USD 150,000 - 210,000; Full time

Job summary

L2 Brands is seeking a Sales Director to lead the Destination & Resort Market with national scope and remote flexibility. You will own revenue growth, manage 12–15 independent reps, open major new accounts, and guide product direction to fit resort customer needs.

You will forecast bookings, drive margin goals, and partner with senior leaders to expand our presence in the destination and resort space across the country. Significant travel will be required to cover the territory.

Qualifications

• 8+ years of B2B sales experience; including managing independent reps or a sales team
• Destination and resort market or decorated sportswear experience strongly preferred
• Proven experience in business planning, forecasting and budget management at a divisional or regional level
• A track record of building, growing and developing independent rep networks
• Strong communication and presentation skills with senior leaders and key customers
• Proficiency with Microsoft Office and CRM/order-management systems
• Bachelor’s degree in business preferred, or equivalent experience
• Bonus: established relationships with destination and resort retailers and buyers

Responsibilities

• Own the number: turn the channel’s multi-year strategy into territory and account plans, forecast bookings accurately and deliver goals
• Lead and grow the rep network: coach and develop 12–15 independent reps, set KPIs and territory plans
• Win new business: open at least four new key accounts a year and set targets for every territory
• Be the executive sponsor: partner with reps on top customers and negotiate programs and terms
• Shape the line: voice of resort customers to product development and merchandising
• Spot what’s next: track market trends and build programs to drive sell-through
• Get out in the field: visit accounts, attend trade shows and help lead National Sales Meeting

Skills

B2B sales experience

Managing independent reps

Destination/resort market experience

Business planning & forecasting

Rep network building

Executive communication

MS Office & CRM systems

Business degree preferred

Retail relationships

Education

Bachelor's degree in business

Tools

CRM systems

Microsoft Office

Job description

Sales Director, Destination & Resort Market | L2 Brands | Remote, with travel throughout your territory

Think of the sweatshirt someone brings home from a ski town, a beach getaway or a favorite national park. There’s a good chance it came from L2 Brands. We make the decorated apparel and headwear people buy to remember the places they love, and we’re looking for a Sales Director to lead and grow our destination and resort business. This is a role for a builder. You’ll own the division’s revenue growth, lead a network of 12–15 independent sales reps, open major new accounts and shape the products we put in front of resort customers across the country.

What You’ll Do

• Own the number: turn the channel’s multi-year strategy into territory and account plans, forecast bookings accurately and deliver divisional revenue and margin goals
• Lead and grow the rep network: coach and develop 12–15 independent reps, set clear KPIs and three-year territory plans, fill coverage gaps and recruit top talent
• Win new business: personally open at least four new key accounts a year and set new-account targets for every territory
• Be the executive sponsor: partner with reps on the top five customers in each territory and negotiate programs and terms
• Shape the line: bring the voice of the resort customer to product development, art and merchandising, so the market influences what we make
• Spot what’s next: track market, competitor and pricing trends, find white space and build sales programs that drive sell-through
• Get out in the field: visit accounts, attend trade shows and help lead the National Sales Meeting

Why L2 Brands

• Visibility: a high-impact leadership role with direct exposure to senior leadership
• Flexibility: a remote role based where you live, with 50–60% travel across your territory
• A product people love: apparel tied to people’s favorite places and memories

We’d like to hear from you.

L2 Brands is an Equal Opportunity Employer.

Requirements

• 8+ years of B2B sales experience, including 3+ years managing independent reps or a sales team
• Destination and resort market or decorated sportswear experience strongly preferred
• Proven experience in business planning, forecasting and budget management at a divisional or regional level
• A track record of building, growing and developing independent rep networks
• Strong communication and presentation skills with senior leaders and key customers
• Proficiency with Microsoft Office and CRM/order-management systems
• Bachelor’s degree in business preferred, or equivalent experience
• Bonus: established relationships with destination and resort retailers and buyers