Destination Marketing & Brand Director

YMCA of the Rockies; Granby (CO); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and life insurance

Generous PTO/Vacation

YMCA Retirement Fund participation

YMCA of the Rockies membership

Discounted childcare and summer programs

Job summary

A mission-driven organization in Colorado seeks a Director of Marketing & Communications to lead customer engagement and brand integrity. The candidate will develop strategies to enhance awareness and drive occupancy across properties. Responsibilities include crisis communications, managing a team, and setting KPIs. Ideal candidates have 5-7 years in destination marketing and strong leadership skills. An inclusive atmosphere and commitment to service are essential for success in this role.

Qualifications

• 5-7 years of previous destination marketing experience preferred.
• 3-5 years of team leadership and management experience preferred.
• Strong writing skills and/or published pieces.

Responsibilities

• Develop and implement integrated marketing strategies.
• Set quarterly objectives and manage KPIs.
• Lead crisis communications and maintain brand integrity.

Skills

Digital marketing tools proficiency

Crisis communication

Strong leadership

Excellent communication skills

Analytical thinking

Job description

A mission-driven organization in Colorado seeks a Director of Marketing & Communications to lead customer engagement and brand integrity. The candidate will develop strategies to enhance awareness and drive occupancy across properties. Responsibilities include crisis communications, managing a team, and setting KPIs. Ideal candidates have 5-7 years in destination marketing and strong leadership skills. An inclusive atmosphere and commitment to service are essential for success in this role.