Designer - Textile & Apparel Graphics

Athleta; San Francisco (CA); On-site; USD 89,100 - 115,800; Full time

Benefits offered by this job

50% off regular-priced merchandise

Competitive Paid Time Off

401(k) plan with company matching

Stock purchase plan

Medical, dental, vision, and life insurance

Job summary

A leading lifestyle brand is looking for a Graphic Designer in San Francisco. This role focuses on typography and visual storytelling to shape product identities. Candidates should have 4–6 years of experience, a strong portfolio, and proficiency in Adobe Creative Suite. The position offers a competitive salary and a comprehensive benefits package including merchandise discounts, a robust 401(k) plan, and extensive health insurance options.

Qualifications

• 4–6+ years of graphic design experience, ideally within apparel or fashion.
• Strong portfolio showcasing typography and elevated graphic sensibility.
• Excellent communication and organizational skills.

Responsibilities

• Create original typography and visual concepts aligned with brand DNA.
• Prepare production-ready artwork files accurately.
• Research cultural and competitive graphic trends.

Skills

Graphic design experience

Typography

Visual storytelling

Adobe Creative Suite

Technical precision

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game‑changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About The Role

We are seeking a Graphic Designer with a strong focus on typography, visual storytelling, and graphic systems to shape the seasonal identity of our product. This role is centered on creating compelling, brand‑right graphics that translate seamlessly across apparel and accessories.

You bring an elevated design sensibility, a refined eye for type and composition, and the ability to build graphic narratives that feel both culturally relevant and commercially strong. While graphic excellence is at the core of the role, experience in surface or print design is a plus.

What You’ll Do

• Graphic Development
• Create original typography, graphic motifs, and visual concepts aligned with seasonal direction and brand DNA
• Develop typographic explorations ranging from bold, expressive statements to clean, minimal brand marks
• Build graphic systems, badge/icon libraries, and lockups that translate across categories and product formats
• Partner with Concept, Design and Merchandising teams to shape seasonal graphic narratives
• Research cultural, global, and competitive graphic trends to inform concept direction
• Present graphic concepts and storytelling frameworks to internal partners and leadership
• Execution & Technical Craft
• Prepare production‑ready artwork files with accuracy in scale, separations, placement, and formatting
• Provide detailed color callouts, proportion notes, and placement direction to ensure design integrity
• Partner with Production and Tech teams to ensure graphics execute successfully across fabrics and silhouettes
• Manage multiple seasons and deadlines in a fast‑paced environment
• Surface / Print
• Understanding of print techniques (screen, heat transfer, digital, sublimation) and how they interact with different fabrications
• Support surface design development when needed, applying strong graphic sensibility

Who You Are

• 4–6+ years of graphic design experience, ideally within apparel, lifestyle, or fashion
• Strong portfolio showcasing typographic exploration, badge/icon development, and elevated graphic sensibility
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong understanding of composition, hierarchy, scale, and color theory
• Experience balancing expressive creativity with technical precision
• Excellent communication and organizational skills, with the ability to manage multiple projects
• Experience in surface or textile pattern design is preferred
• Familiarity with 3D visualization tools such as CLO

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Equal Opportunity and Commitment

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity.

Salary Range: $89,100 - $115,800 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.