Design Lead, Consumer

Maven Clinic; United States; Remote; USD 195,000 - 230,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Parental leave 16 weeks

New parent stipend

Professional development stipend

Career coaching

401(k) matching

Job summary

Maven Clinic, the world’s largest virtual clinic for women and families, is hiring a founding Design Lead to build and scale consumer experiences. This hands-on, player-coach role includes line management of a small team of senior Product Designers and UX researchers, reporting to the General Manager, Consumer.

You will define new consumer journeys from scratch (0 to 1), improve onboarding, pricing, activation, retention, and cross-sell flows, and apply an AI-native workflow to boost design

Qualifications

• 7+ years of product design experience, including complex consumer product journeys and 0-to-1 product growth.
• Formal experience managing or leading design teams.
• Strong hands-on craft across UX, prototyping, visual design, mobile apps, and responsive web.
• A portfolio demonstrating D2C product design leadership, systems thinking, data-driven decision-making, and measurable product impact.
• Experience designing products where trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making are central.
• Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys informed by research, data, and experimentation.
• A strong AI-native workflow and informed views on how AI can improve design quality and team output.
• Nice to have: experience in healthcare, women’s health, telehealth, digital health, insurance, fintech, marketplaces, consumer subscriptions, or another regulated or trust-sensitive domain.
• Nice to have: experience designing products involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
• Nice to have: experience in a competitive D2C category where acquisition, conversion, trust, differentiation, and retention all matter.

Responsibilities

• Lead a small team of senior product designers and UX researchers while personally owning high-priority design work yourself.
• Define new consumer journeys from scratch (0 to 1), shape concepts, prototype, and bring new healthcare offerings to market.
• Improve existing live consumer experiences across onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell flows using research, experimentation, and data.
• Design for users who are actively comparing options, weighing affordability, navigating uncertainty, and deciding whether to trust Maven enough to start and continue care.
• Apply an AI-native workflow to improve design quality, team capacity, and business value.
• Partner with Growth and Data teams to run experiments and make data-driven design decisions.

Skills

Product design

Team leadership

UX prototyping

Mobile & web

Data-driven design

AI-enabled design

Job description

Maven Clinic is the world's largest virtual clinic for women and families, on a mission to make healthcare work for all of us. Through its enterprise offering, it partners with more than 2,300 employers and health plans to deliver programs spanning fertility, maternity, parenting, and menopause. Through its consumer platform, it provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs built for women. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million and has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, and FORTUNE Best Places to Work, among other recognitions.

The role

Maven recently launched a direct-to-consumer platform giving women access to GLP-1 care, hormone care, and 30+ healthcare specialties. This founding Design Lead role exists to build and scale those consumer experiences. It is a hands-on player-coach position with formal line management responsibility over a small team of senior Product Design and UXR practitioners. You would report to the General Manager, Consumer, and work closely with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support teams.

What you would do

• Lead a small team of senior product designers and UX researchers while personally owning high-priority design work yourself.
• Define new consumer journeys from scratch (0 to 1), shape concepts, prototype, and bring new healthcare offerings to market.
• Improve existing live consumer experiences across onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell flows using research, experimentation, and data.
• Design for users who are actively comparing options, weighing affordability, navigating uncertainty, and deciding whether to trust Maven enough to start and continue care.
• Apply an AI-native workflow to improve design quality, team capacity, and business value.
• Partner with Growth and Data teams to run experiments and make data-driven design decisions.

What they are looking for

• 7+ years of product design experience, including complex consumer product journeys and 0-to-1 product growth.
• Formal experience managing or leading design teams.
• Strong hands-on craft across UX, prototyping, visual design, mobile apps, and responsive web.
• A portfolio demonstrating D2C product design leadership, systems thinking, data-driven decision-making, and measurable product impact.
• Experience designing products where trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making are central.
• Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys informed by research, data, and experimentation.
• A strong AI-native workflow and informed views on how AI can improve design quality and team output.
• Nice to have: experience in healthcare, women's health, telehealth, digital health, insurance, fintech, marketplaces, consumer subscriptions, or another regulated or trust-sensitive domain.
• Nice to have: experience designing products involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
• Nice to have: experience in a competitive D2C category where acquisition, conversion, trust, differentiation, and retention all matter.

Working arrangements

This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco. Candidates in the San Francisco/Bay Area are expected to attend quarterly Work Together Days in that city. The role is not tied to the New York City office three-day in-person requirement.

Pay and benefits

The base salary range is $195,000 - $230,000 per year, plus equity and benefits. Individual pay decisions are based on qualifications, experience level, and skillset. Benefits include employer-covered health, dental, and insurance plans; access to the full Maven platform for employees; wellness partnerships; 16 weeks of 100% paid parental leave (for employees with 1+ year tenure) plus a new parent stipend; an annual professional development stipend; a personal career coach through Maven for Mavens; and 401(k) matching with immediate vesting for US-based employees.