We are seeking an accomplished design leader with experience in the baby/toddler category to shape and drive the product vision for a growing lifestyle brand serving babies, children, and families. This individual will be responsible for overseeing the creative direction of apparel, sleepwear, and related product categories while ensuring collections deliver a strong combination of brand relevance, innovation, quality, and commercial success. The ideal candidate is a strategic thinker with exceptional creative instincts, deep product expertise, and the ability to balance trend-right design with the realities of the marketplace. This leader will work cross-functionally with executive leadership and key business partners to bring compelling product assortments to life from concept through execution.
This role is 3 days in-office in Connecticut with convenient access from the Metro North Train Station. The salary range is approximately $170,000 based on experience.
Responsibilities:
Product Vision & Brand Evolution
- Develop seasonal product strategies that align with brand objectives and market opportunities.
- Direct the creation of color palettes, prints, graphics, fabric concepts, silhouettes, and assortment architecture.
- Interpret consumer behavior, cultural influences, lifestyle trends, and competitive insights to inform product direction.
- Champion innovation while maintaining consistency with the brand’s established identity and values.
- Lead the design process from creative inception through final approval and market launch.
- Present concepts, seasonal strategies, and product direction to executive stakeholders and key external partners.
Business & Cross-Functional Collaboration
- Partner closely with Merchandising, Sales, Product Development, Sourcing, Marketing, and Digital teams to build compelling assortments.
- Ensure product offerings align with customer expectations, pricing strategies, channel needs, and overall business objectives.
- Collaborate on fabric development, garment construction, fit, quality standards, costing, and production feasibility.
- Utilize sales performance, customer insights, and market intelligence to drive informed product decisions.
- Contribute to long-range planning and category growth initiatives.
Leadership & Team Development
- Build, mentor, and develop a high-performing design organization.
- Foster a culture of creativity, ownership, collaboration, and continuous improvement.
- Manage seasonal calendars, team priorities, and workflow efficiency to ensure timely execution.
- Establish strong partnerships across all functional areas to support successful product commercialization.
Travel
Occasional domestic and international travel required for inspiration, market research, vendor collaboration, and product development activities.
Qualifications:
- Bachelor's degree in Fashion Design, Textile Design, Product Design, or a related field preferred.
- 10+ years of progressive apparel design experience, within the Children’s category.
- Previous experience managing and developing creative teams.
- Strong product knowledge across apparel categories, including fabrications, print development, color, fit, and garment construction.
- Experience translating market trends and consumer insights into commercially successful product assortments.
- Demonstrated ability to balance creative aspirations with business objectives.
- Excellent communication, presentation, and influencing skills.
- Strong project management and operational planning capabilities.
- Proficiency in Adobe Creative Suite and modern design platforms.
- Experience within children's, baby, or family-focused brands is highly desirable.
- Strategic & Consumer-Oriented: Understands evolving customer preferences and market dynamics.
- Creative Problem Solver: Brings fresh thinking and innovative product ideas while respecting brand integrity.
- Business Savvy: Appreciates the balance between design excellence, profitability, and growth objectives.
- Operationally Strong: Establishes effective processes, manages priorities, and drives accountability across teams.
- Collaborative Influencer: Builds productive partnerships and gains alignment across multiple stakeholders.
- Agile & Growth Minded: Thrives in fast-moving environments and embraces change as an opportunity.
- People Leader: Coaches talent, develops future leaders, and creates a positive team culture.