Denver-Based Real Estate Field Marketing Strategist

Anywhere Real Estate; Denver (CO); On-site; USD 70,000 - 90,000; Full time

Job summary

Coldwell Banker Realty is seeking an enthusiastic Field Marketing Specialist to support local real estate agents by leveraging industry-leading programs and technology. The role involves strategic marketing, brand protection, and helping agents build personal wealth through Core 4 initiatives.

You will work with branch managers, present workshops, and collaborate with the creative team to promote recruiting campaigns while ensuring compliance with Fair Housing and MLS standards.

Qualifications

• Strong project management skills.
• Ability to develop strategic marketing plans for agents and offices.
• Proven ability to communicate clearly with diverse stakeholders.

Responsibilities

• Identify and prioritize agents needing marketing and brand support.
• Consult with agents on personal marketing strategies and Core 4 pillars.
• Help agents create digital marketing strategies (social media, online profiles, testimonials).
• Review digital scorecards to improve online presence.
• Prepare and present marketing workshops in-office and online.
• Support multiple offices with regional marketing initiatives and events.
• Onboard newly affiliated agents and prepare recruiting presentations.
• Collaborate with creative teams on local recruiting and ad campaigns.

Skills

Project management

Strategic marketing

Brand guidance

Communication skills

Job description

Coldwell Banker Realty is seeking an enthusiastic Field Marketing Specialist to support local real estate agents by leveraging industry-leading programs and technology. The role involves strategic marketing, brand protection, and helping agents build personal wealth through Core 4 initiatives.

You will work with branch managers, present workshops, and collaborate with the creative team to promote recruiting campaigns while ensuring compliance with Fair Housing and MLS standards.