DEMAND PLANNING MANAGER

CAKES body; United States; On-site; USD 100,000 - 120,000; Full time

Job summary

CAKES Body is seeking a Demand Planning Lead to own the rolling demand plan across DTC, Amazon, TikTok Shop, and wholesale. You will translate revenue targets into SKU-level buy plans and partner with Finance to ensure alignment between financial and operational forecasts.

You will drive IBP processes, manage supplier and inventory risk, and collaborate with Product, Ops, and Finance to scale the business across new retailers and channels.

Qualifications

• 5+ years in demand planning, inventory/buy planning, or supply chain analytics, ideally spanning DTC, Amazon, and wholesale channels in consumer goods.
• You build the process, then run it, and are comfortable owning ambiguity at a lean, fast-moving company.
• Strong commercial instincts: you couple forecasting rigor with an understanding of margin, working capital, and growth tradeoffs.
• Hands-on experience with Open-to-Buy planning and channel allocation, not just forecasting.
• Experience with retailer EDI processes (POs, ASNs, invoicing) and CPFR collaboration with major retail partners.

Responsibilities

• Own the single rolling demand plan for the business, units and dollars, at item and channel level across DTC, Amazon, TikTok Shop, and wholesale.
• Partner with Finance to translate revenue and margin targets into a unit plan by SKU and channel.
• Maintain rolling demand plans to support IBP and financial planning cycles.
• Run CPFR and build relationships with retail and marketplace partners to keep forecasts aligned.
• Provide data-driven insights on forecast accuracy and risk to surface trends early.
• Lead root cause analysis on forecast variance and supply disruptions and implement corrective actions.

Skills

Demand Planning

Inventory Management

Forecasting

Open-to-Buy

CPFR

Advanced Excel

Power BI/Tableau

Tools

NetStock

NetSuite

SAP

Job description

CAKES Body is looking for a strategic demand and inventory operator to help run the engine behind a fast-scaling, multichannel brand. We sell across DTC, Amazon, TikTok Shop, and a growing roster of major wholesale partners, and the Demand Planning Lead sits at the center of that complexity, turning forecasts into the buy decisions, retailer partnerships, and channel strategy that directly drive revenue. This is a chance to build a planning function from the ground up and shape how the company scales as new retailers and channels come online.

Key KPIs You'll Own

• Forecast accuracy and fill rate by channel and retailer
• Inventory-to-target variance against on-hand $ targets
• On-time PO placement rate (first orders and reorders)
• Inventory turns and aged/liquidated inventory as a % of total
• Channel allocation effectiveness during constrained supply periods
• Joint business plan metrics by retailer partner

What You’ll Do

Company-Wide Demand Forecasting & Retailer Partnership

• Own the single, rolling demand plan for the business, units and dollars, at item and channel level, spanning DTC, Amazon, TikTok Shop, and wholesale, so every part of the company is working off one source of truth.
• Partner with Finance to translate the company's revenue and margin targets into an achievable unit plan by SKU and channel, flagging early when the unit plan and the financial plan are diverging.
• Maintain rolling demand plans that support IBP and financial planning cycles, connecting inventory analytics with sales forecasting.
• Run CPFR and build trusted internal and external relationships with retail and marketplace partners, including Amazon, TikTok Shop, Ulta, and other retailers, that keep forecasts aligned and replenishment running smoothly.
• Bring a data-driven point of view on forecast accuracy and risk, surfacing trends early and course-correcting ahead of disruption.
• Lead root cause analysis on forecast variance and supply disruptions, turning findings into corrective action.

Buy Strategy & Inventory Execution

• Build the demand forecast into an executable buy strategy, sizing orders, timing purchases, and managing the order lifecycle from new launches through reorders.
• Own PO generation and alignment across production, ops, and warehouse timelines.
• Own US warehouse inventory management and replenishment, keeping stock positioned to support demand across all channels.
• Own the inventory health narrative: track performance against target and proactively surface risk, opportunity, and liquidation needs.
• Shape how inventory is allocated across DTC, Amazon, TikTok Shop, and wholesale, balancing growth opportunities against constraints.
• Play a key role in scaling the business into new retail and marketplace partnerships as the channel mix expands.

Cross-Functional Leadership & Continuous Improvement

• Act as the connective tissue across Product, Finance, and Operations, ensuring planning decisions reflect the full picture of the business.
• Support chargeback root cause investigations with Logistics and Operations, keeping CPFR documentation and system records audit-ready.
• Bring an improvement mindset to planning systems and processes, raising the bar on how the company forecasts, buys, and reports as it scales.
• Help build a high-performance forecasting culture, contributing to team development and succession planning as the function grows.

What We're Looking For

• 5+ years in demand planning, inventory/buy planning, or supply chain analytics, ideally spanning DTC, Amazon, and wholesale channels in consumer goods.
• You build the process, then run it, and are comfortable owning ambiguity at a lean, fast-moving company.
• Strong commercial instincts: you couple forecasting rigor with an understanding of margin, working capital, and growth tradeoffs.
• Hands-on experience with Open-to-Buy planning and channel allocation, not just forecasting.
• Experience with retailer EDI processes (POs, ASNs, invoicing) and CPFR collaboration with major retail partners.
• Advanced Excel; strong with Power BI/Tableau; proficiency with ERP or planning systems (NetStock, NetSuite, SAP, or similar).
• Collaborative with Product and Finance, with the judgment to know when to escape risk or decisions rather than owning every call independently.
• Track record of implementing process innovations or technology enhancements that improved forecasting, replenishment, or inventory accuracy.
• Bonus: experience with Amazon FBA replenishment and TikTok Shop FBT or other emerging marketplace dynamics.
• Builder's mentality: you can bring structure to a new function and execute against it without heavy oversight.

Compensation: $100K-$120K Base salary + Bonus.