DEMAND PLANNING ANALYST

Kent Consumer Brands Americas, LLC; Muscatine (IA); On-site; USD 65,000 - 90,000; Full time

Job summary

Kent Worldwide in Muscatine, IA is seeking a Demand Planning Analyst to develop forecasts and deliver data-driven recommendations guiding commercial, operational, and strategic decisions. You will collaborate across Sales, Marketing, Finance, Supply Chain, and IT to improve forecast accuracy.

You will build Power BI dashboards, perform scenario analyses, monitor forecast performance, and support budgeting and planning with actionable insights to drive sustainable growth.

Qualifications

• Bachelor's degree in Business, Analytics, or related field.
• 3+ years in demand planning or forecasting analytics.
• 3+ years building forecasts using historical data and market trends.
• 2+ years building dashboards and KPIs with Power BI/Excel.
• Strong analytical and problem-solving skills.
• Experience analyzing sales, pricing, promotions, product mix.
• Ability to collaborate with Sales, Marketing, Finance, Supply Chain, IT.
• Proficiency with Power BI, Excel, SQL, Python; analytics tools a plus.

Responsibilities

• Develop, maintain, and improve demand forecasts using data and drivers.
• Monitor forecast performance with accuracy, bias, and FVA metrics.
• Analyze sales performance, demand, pricing, promotions, product mix, and market dynamics.
• Conduct scenario planning and sensitivity analyses for market conditions.
• Apply statistical forecasting methods and data modeling for insights.
• Partner with Sales, Marketing, Finance, Supply Chain, IT to align plans.
• Develop and maintain Power BI dashboards, reports, KPIs, and scorecards.
• Support budgeting, financial forecasting, and strategic planning with forecasts.
• Other duties as assigned.

Skills

Power BI

Excel

SQL

Python

Data analytics

Education

Bachelor's degree in Business/Analytics related field

Tools

Power BI

Excel

SQL

Job description

MCKEE BUILDING
1000 Hershey Ave
Muscatine, IA 52761, USA

MCKEE BUILDING
1000 Hershey Ave
Muscatine, IA 52761, USA

At KENT WORLDWIDE™, we believe great decisions start with great insights. The Demand Planning Analyst supports the Integrated Business Planning process by developing demand forecasts and delivering data-driven recommendations that guide commercial, operational, and strategic decisions. Through collaboration with stakeholders across the business, this role helps improve forecast accuracy, uncover opportunities, and support sustainable growth. Bring curiosity. Drive insight. Create impact. Join KENT WORLDWIDE™ as a Demand Planning Analyst and help transform data into decisions that move our business forward.

This position is designed and intended to be performed in Muscatine, Iowa.

PRIMARY DUTIES & RESPONSIBILITIES

• Develop, maintain, and improve demand forecasts using historical sales data, customer insights, market trends, and other key demand drivers to support accurate business planning.
• Monitor forecast performance through forecast accuracy, bias, and forecast value-add (FVA) metrics; perform root-cause analysis and implement corrective actions to improve forecasting effectiveness.
• Analyze sales performance, customer demand, pricing, promotions, product mix, market dynamics, and external factors to identify risks, opportunities, and growth drivers.
• Conduct scenario planning and sensitivity analyses to evaluate the potential impact of market conditions, competitive activity, and economic trends on demand forecasts and business performance.
• Apply statistical forecasting methods, advanced analytics, and data modeling techniques to transform complex data into actionable insights that support data-driven decision-making.
• Partner with Sales, Marketing, Finance, Supply Chain, and Operations to align demand plans with business objectives, validate assumptions, and communicate recommendations that drive results.
• Develop and maintain Power BI dashboards, reports, KPIs, and scorecards that provide visibility into forecast performance, business trends, and planning effectiveness. Collaborate with IT and Analytics teams to enhance reporting and analytical capabilities.
• Support budgeting, financial forecasting, and strategic planning activities by providing demand forecasts, business insights, and scenario-based recommendations that enable informed decision-making.
• Other duties as assigned.

EDUCATION, EXPERIENCE, AND/OR QUALIFICATIONS

• Bachelor's degree in Business, Business Analytics, Supply Chain Management, Finance, Economics, Statistics, Mathematics, Data Science, or a related field; equivalent combinations of education and experience will be considered.
• 3+ years of experience in demand planning, forecasting, supply chain analytics, business analytics, inventory management, or a related analytical role.
• 3+ years of experience developing and managing demand forecasts using historical sales data, statistical forecasting methods, customer insights, market trends, and other demand drivers.
• 2+ years of experience building dashboards, reports, KPIs, and business analytics solutions using Power BI, Excel, or similar business intelligence tools.
• Strong analytical and problem-solving skills with the ability to identify trends, perform root-cause analysis, evaluate scenarios, and translate data into actionable business recommendations.
• Experience analyzing sales performance, customer demand, pricing, promotions, product mix, and market dynamics to support forecasting and business planning decisions.
• Demonstrated ability to build collaborative relationships and effectively partner with Sales, Marketing, Finance, Supply Chain, Operations, and IT teams to support business objectives and informed decision-making.
• Proficiency with analytical and planning tools such as Power BI, Excel, SQL, Python, Microsoft Fabric, SAP IBP, Kinaxis, Blue Yonder, Oracle Demantra, or similar technologies preferred. Professional certifications in analytics, forecasting, business intelligence, or supply chain planning are a plus.

TRAVEL

• 10-15% - for meetings and possible other site visits

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.