Demand Generation Specialist

Aspiritech; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

5 Weeks of vacation time

Career growth opportunities

Inclusive culture focusing on neurodiversity

Job summary

A leading organization in software testing is seeking a Demand Generation Specialist to design, execute, and optimize marketing campaigns. The role involves managing multi-channel campaigns and collaborating with Sales to convert leads effectively. The ideal candidate will have 2+ years of experience in B2B marketing, knowledge of marketing automation tools like HubSpot and Salesforce, and strong analytical skills. This full-time position offers a collaborative work environment and continuous growth opportunities.

Qualifications

• 2+ years of experience in B2B demand generation or growth marketing.
• Proven success in creating campaigns that drive qualified pipeline and revenue.
• Strong skills across digital channels including SEO, content marketing, and email.
• Experience with Salesforce, ZoomInfo, and LinkedIn Sales Navigator.
• Strong skills across digital channels including paid search, paid social, SEO, content marketing, and email.
• Ability to analyze data to generate actionable insights.
• Highly collaborative and comfortable working across Marketing and Sales.

Responsibilities

• Develop and manage integrated demand generation campaigns across various channels.
• Create and optimize nurture programs that move prospects from awareness to sales-ready.
• Track and report on campaign performance and provide insights.
• Create and optimize nurture programs that move prospects from awareness to sales-ready.
• Collaborate with Sales to define qualification criteria (MQLs/SQLs) and maintain smooth handoff processes.
• Improve conversion rates across the funnel through A/B testing, personalization, and data-driven enhancements.
• Oversee HubSpot and Salesforce instances to ensure accurate lead flow and reporting.
• Partner with Business Development Managers to ensure campaigns generate high-quality leads.
• Review lead quality and campaign performance with Sales and refine strategies accordingly.
• Collaborate with the Strategic Account Manager to identify and support expansion opportunities.
• Track and report on campaign performance, pipeline contribution, and channel ROI.
• Provide insights to Marketing Director and CGO; guide budget allocation.

Skills

B2B demand generation

Campaign management

Marketing automation

Data analysis

Collaboration

Tools

HubSpot

Salesforce

ZoomInfo

LinkedIn Sales Navigator

ZoomInfo

LinkedIn Navigator

Job description

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Aspiritech is a trailblazing organization specializing in harnessing the unique talents of individuals on the autism spectrum to deliver exceptional software testing, accessibility testing, and data services to companies across the country. At the heart of our mission is the belief that neurodiversity fosters innovation and creativity. Established in 2008, Aspiritech has been at the forefront of championing neurodiversity in the workplace, providing meaningful employment opportunities for autistic individuals while delivering high-quality software testing solutions and exceptional results to our clients.

About the role

As the Demand Generation Specialist at Aspiritech, you will design, execute, and optimize multi-channel marketing campaigns that generate qualified leads and build a strong pipeline for our sales team. You will balance responsibilities between developing targeted demand generation programs and aligning closely with Sales to ensure leads convert effectively, fueling Aspiritech’s next stage of growth. You will create integrated campaigns, manage nurture flows, maintain our marketing systems, and use data to continuously improve performance. Beyond campaign execution, you will act as a strategic partner to Sales and Marketing leadership—ensuring initiatives are aligned, effective, and scalable. This role reports to the Marketing Director.

TL:DR

You’ll own the strategy and execution of demand generation programs that drive high-quality leads, strengthen pipeline health, and support organizational growth.

Key Responsibilities

• Develop and manage integrated demand generation campaigns across email, digital advertising, SEO, webinars, events, and content syndication.
• Build targeted vertical-specific campaigns to reach decision makers in industries such as Financial Services, Healthcare, and SaaS.
• Partner with the Marketing Director to ensure campaigns align with brand and pipeline objectives.

Lead Nurture & Funnel Optimization

• Create and optimize nurture programs that move prospects from awareness to sales‑ready.
• Collaborate with Sales to define qualification criteria (MQLs/SQLs) and maintain smooth handoff processes.
• Improve conversion rates across the funnel through A/B testing, personalization, and data‑driven enhancements.
• Oversee Aspiritech’s HubSpot and Salesforce instances to ensure accurate lead flow and reporting.
• Partner closely with Business Development Managers to ensure campaigns generate actionable, high‑quality leads.
• Review lead quality and campaign performance regularly with Sales and refine strategies accordingly.
• Collaborate with the Strategic Account Manager to identify and support expansion opportunities.

Analytics & Reporting

• Track and report on campaign performance, pipeline contribution, and channel ROI.
• Provide insights and recommendations to the Marketing Director and CGO.
• Use data to guide budget allocation and future campaign planning.
• Stay current on B2B demand generation trends, tools, and best practices.
• Experiment with ABM, intent data tools, and other modern demand gen approaches.
• Help develop scalable and repeatable demand generation processes as Aspiritech expands.

About You

• 2+ years of experience in B2B demand generation or growth marketing.
• Proven success creating campaigns that drive qualified pipeline and revenue.
• Expertise with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Experience with Salesforce, ZoomInfo, and LinkedIn Sales Navigator.
• Strong skills across digital channels including paid search, paid social, SEO, content marketing, and email.
• Ability to analyze data to generate actionable insights.
• Highly collaborative and comfortable working across Marketing and Sales.

About what we offer

• Champion neurodiversity in the workplace and worldwide.
• A collaborative and inclusive culture that values diversity, creativity, and continuous learning.
• Career growth and development opportunities within a dynamic and growing organization.
• 5 Weeks of no strings attached vacation time.

Job Details

• Seniority Level: Entry level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industries: IT Services and IT Consulting