Vice President, Global Demand Generation

Socket.dev; Santa Clara (CA); On-site; USD 185,000 - 250,000; Full time

Job summary

Aeris is hiring a Vice President, Demand Generation to build and lead the pipeline engine behind our enterprise business. This leader will own enterprise demand generation strategy and execution with accountability for marketing-sourced pipeline and bookings.

Reporting to the CMO, the role operates at both strategic and execution levels—presenting pipeline performance to executive leadership and building highly targeted enterprise campaigns across ASPs, OEMs, and Enterprises.

Qualifications

• Proven success leading B2B demand generation functions in Tech/SaaS at VP level.
• Experience owning a marketing-sourced pipeline target tied to enterprise revenue outcomes.
• Deep expertise building and operating account-based marketing programs across enterprise sales cycles.
• Strong analytical capability across funnel diagnostics, pipeline forecasting, and conversion optimization.
• Demonstrated experience implementing AI-powered workflows and tooling within demand generation operations.
• Experience leading and developing enterprise demand generation teams.
• Working knowledge of HubSpot, Salesforce, Outreach, and Asana.
• Experience managing agency and vendor relationships with accountability for ROI and performance.
• Ability to operate effectively against pipeline and revenue targets in growth-stage or investor-backed environments.

Responsibilities

• Pipeline Ownership and Revenue Accountability
• Own creation of pipeline across ASPs, OEMs, and Enterprises
• Set pipeline targets, allocate budget across channels, and report on marketing contribution to enterprise bookings
• Analyze campaign and channel performance to improve enterprise pipeline outcomes and conversion efficiency
• Funnel Analytics and Optimization
• Own full-funnel enterprise metrics including MQL, SAL, SQL, Opportunity, Pipeline, and ARR
• Diagnose conversion bottlenecks and attribution gaps across long enterprise sales cycles
• Partner with RevOps to maintain reliable multi-touch attribution and actionable funnel reporting
• AI-First Demand Generation
• Integrate AI into research, personalization, campaign development, reporting automation, and workflow optimization
• Evaluate and pilot emerging AI tools that improve team effectiveness and execution speed
• Build scalable operational processes that improve campaign iteration and personalization
• SEO, AEO, and Conversion Optimization
• Lead enterprise organic growth strategy including SEO and AI engine optimization (AEO)
• Drive conversion optimization across landing pages, gated content, and demo request flows
• Improve lead-to-pipeline and pipeline-to-close conversion performance
• Account-Based Demand Generation Strategy
• Build and execute multi-channel ABM programs spanning paid media, intent data, executive events, webinars, direct mail/gifting, and thought leadership content
• Coordinate messaging and campaign sequencing across enterprise buying groups
• Tailor messaging across technical and business stakeholders within target accounts
• Sales and Marketing Alignment
• Partner with enterprise Sales leadership to define funnel stages, handoff criteria, account scoring, and routing
• Build feedback loops that improve account selection and campaign effectiveness over time
• Collaborate across Marketing including Communications, Product Marketing, and global channel marketing teams

Skills

B2B demand generation

VP-level leadership

ABM programs

Funnel analytics

AI-powered workflows

Vendor management

Tools

HubSpot

Salesforce

Outreach

Asana

Job description

The Opportunity

Aeris is hiring a Vice President, Demand Generation to build and lead the pipeline engine behind our enterprise business. This role owns enterprise demand generation strategy and execution with accountability for marketing-sourced pipeline and bookings.

Reporting to the CMO, this leader will operate at both strategic and execution levels — equally comfortable presenting pipeline performance to executive leadership and building highly targeted enterprise campaigns.

Key Responsibilities

• Pipeline Ownership and Revenue Accountability
• Own creation of pipeline across ASPs, OEMs, and Enterprises

• Set pipeline targets, allocate budget across channels, and report on marketing contribution to enterprise bookings

• Analyze campaign and channel performance to improve enterprise pipeline outcomes and conversion efficiency

Funnel Analytics and Optimization

• Own full-funnel enterprise metrics including MQL, SAL, SQL, Opportunity, Pipeline, and ARR

• Diagnose conversion bottlenecks and attribution gaps across long enterprise sales cycles

• Partner with RevOps to maintain reliable multi-touch attribution and actionable funnel reporting

AI-First Demand Generation

• Integrate AI into research, personalization, campaign development, reporting automation, and workflow optimization

• Evaluate and pilot emerging AI tools that improve team effectiveness and execution speed

• Build scalable operational processes that improve campaign iteration and personalization

SEO, AEO, and Conversion Optimization

• Lead enterprise organic growth strategy including SEO and AI engine optimization (AEO)

• Drive conversion optimization across landing pages, gated content, and demo request flows

• Improve lead-to-pipeline and pipeline-to-close conversion performance

Account-Based Demand Generation Strategy

• Build and execute multi-channel ABM programs spanning paid media, intent data, executive events, webinars, direct mail/gifting, and thought leadership content

• Coordinate messaging and campaign sequencing across enterprise buying groups

• Tailor messaging across technical and business stakeholders within target accounts

Sales and Marketing Alignment

• Partner with enterprise Sales leadership to define funnel stages, handoff criteria, account scoring, and routing

• Build feedback loops that improve account selection and campaign effectiveness over time

• Collaborate across Marketing including Communications, Product Marketing, and global channel marketing teams

Qualifications

• Proven success leading B2B demand generation functions in Tech/SaaS at the Vice President level

• Experience owning a marketing-sourced pipeline target tied to enterprise revenue outcomes

• Deep expertise building and operating account-based marketing programs across enterprise sales cycles

• Strong analytical capability across funnel diagnostics, pipeline forecasting, and conversion optimization

• Demonstrated experience implementing AI-powered workflows and tooling within demand generation operations

• Experience leading and developing enterprise demand generation teams

• Working knowledge of HubSpot, Salesforce, Outreach, and Asana

• Experience managing agency and vendor relationships with accountability for ROI and performance

• Ability to operate effectively against pipeline and revenue targets in growth-stage or investor-backed environments

Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.

The salary range for this role is $185,000-$250,000 base salary

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