Demand Generation Marketing Manager – Webinars

F5; San Jose (CA); On-site; USD 99,000 - 150,000; Full time

Job summary

F5 is seeking a Demand Generation Marketing Manager to lead its webinar program. This role involves crafting engaging content, managing schedules, and ensuring optimal performance of webinar campaigns that drive qualified leads and enhance customer engagement. The ideal candidate will possess strong project management and communication skills alongside relevant experience in demand generation.

Qualifications

• 5+ years of experience in demand generation, focusing on webinar marketing.
• Experience with managing multiple projects simultaneously.
• Familiar with data visualization and marketing automation platforms.

Responsibilities

• Drive strategic planning for F5’s webinar program.
• Facilitate and moderate live webinars.
• Measure webinar performance against business goals.

Skills

Project Management

Analytical Skills

Communication Skills

Education

BA degree or relevant demand generation experience

Tools

Webinar Platforms (On24, BrightTalk)

Tableau

Marketo

Job description

Demand Generation Marketing Manager – Webinars

Join to apply for the Demand Generation Marketing Manager – Webinars role at F5

Demand Generation Marketing Manager – Webinars

Join to apply for the Demand Generation Marketing Manager – Webinars role at F5

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At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

As the Demand Generation Marketing Manager for webinars, you will be responsible for building and managing F5’s webinar program, setting global standards for execution and development. You will drive strategic planning, ensure seamless execution, and provide reporting/analytics for ongoing optimization of F5 webinar campaigns. This role involves working across key audiences and all phases of the customer journey, collaborating with cross-functional teams and product marketing to plan targeted webinars that generate demand for F5 products and deliver qualified leads that significantly influence pipeline and revenue.

Responsibilities:

• Write compelling and engaging content for webinar registrations and email invitations.
• Develop schedules, arrange speakers, facilitate rehearsal, recordings and live sessions, and manage the on-demand library.
• Moderate live webinars with on-camera presence (to introduce speakers, webinar housekeeping tips, and facilitate questions)
• Demonstrate exceptional project management and organizational skills; handle multiple projects simultaneously and manage complex processes.
• Collaborate with field, integrated marketing, product marketing, and other global teams to bring F5’s message to market via informative and engaging webinars.
• Experiment new and alternative ways to leverage webinar campaigns to achieve overall marketing objectives and goals.
• Utilize data and analysis to make informed decisions to build better campaigns.
• Oversee the strategy and development of promotional and targeted webinar campaigns to support growth and retention goals.
• Publish content for F5’s on-demand programs, leveraging platform tools to optimize campaign performance and increase audience engagement.
• Advocate for informative and compelling content to elevate the webinar viewing experience and boost registrations and conversions.
• Establish and adhere to a webinar intake process that provides a standardized approach to adding webinars to the calendar, fully aligned with GTM priorities.
• Monitor, measure, and report webinar performance against business goals, delivering weekly briefs to marketing and sales leadership based on agreed-upon KPIs, including registration numbers, attendance rate, audience engagement, and audience makeup.
• Set standardized webinar practices to be carried to other regions around the globe.
• Become the resident expert on all F5’s webinar platforms, tools, and production techniques, working with internal teams and external partners to execute professional-quality webinars.
• Research and outline information to include in outreach campaign kits designed to inform BDRs and account managers; keep kits organized and updated.
• Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis.
• Support other demand generation key initiatives as needed.
  
  
  

Experience:

• BA degree or relevant demand generation experience
• Proven experience developing far-reaching global webinars that deliver enterprise-level qualified leads.
• 5+ years of experience in demand generation, with a strong focus on webinar marketing.
• Experience with webinar platforms (On24, BrightTalk, etc.).
• Strong project management skills; ability to manage and accelerate multiple projects simultaneously.
• Experience with Tableau or other data visualization software is a plus.
• Excellent written and communication skills.
• Solid analytical background and mindset.
• Familiarity with Marketo or other marketing automation platforms is a plus.
• Ability to perform in a fast-paced and changing environment with minimal direction and supervision.
  
  
  

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $99,848.00 - $149,772.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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