Demand Generation Marketing Manager (Fully Remote)

Motive; United States; Remote; USD 90,000 - 111,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Paid time off

Disability coverage

Life insurance

Job summary

Motive is seeking a seasoned demand generation professional to lead B2B campaigns across mid-market accounts. You will plan, execute, and optimize Programmatic ABM and full-funnel demand gen programs to drive pipeline.

You will collaborate with Content Marketing, Customer Marketing and PMM to map content to the buyer's journey, maintain target account lists, and tailor messaging to funnel stages across channels. A 5+ year track record in demand gen is required.

Qualifications

• 5+ years of experience in B2B demand generation or campaign management.
• Proven track record of executing multi-channel campaigns driving measurable pipeline.
• Hands-on experience with ABM strategies including 1:Few and 1:Many campaign motions.

Responsibilities

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market.
• Partner closely with Content Marketing, Customer Marketing and PMM to map content to buyer's journey.
• Maintain target account lists and apply understanding of buyer funnel stages.

Skills

ABM campaigns

Demand generation

Campaign management

Multi-channel campaigns

B2B marketing

Job description

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market.
• Partner closely with Content Marketing, Customer Marketing and PMM to map content to buyer's journey.
• Maintain target account lists and apply understanding of buyer funnel stages.

Qualifications:

• 5+ years of experience in B2B demand generation or campaign management.
• Proven track record of executing multi-channel campaigns driving measurable pipeline.
• Hands-on experience with ABM strategies including 1:Few and 1:Many campaign motions.

Compensation and Benefits:

• Compensation range: $90,000 - $111,000 USD.
• Benefits include health, pharmacy, optical and dental care, paid time off, disability coverage, life insurance, and 401(k).
• Motive offers a diverse and inclusive workplace with equal opportunity.

Motive

Motive empowers people who run physical operations with tools to make their work safer, more productive, and more profitable. Serving nearly 100,000 customers from Fortune 500 enterprises to small businesses, Motive fosters a diverse and inclusive workplace with a builder's mindset.