Demand Generation Manager

A-LIGN; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

Life Insurance

Disability Insurance

EAP

Job summary

A-LIGN is seeking a strategic Demand Generation Manager to drive pipeline growth through multi-channel marketing programs. You will lead paid media across search, social, CTV/OTT, display, and content syndication while supporting webinars, ABM campaigns, and nurture initiatives.

The ideal candidate embraces experimentation, partners with Sales and Ops to optimize funnel metrics, and thrives in a fast-paced environment focused on revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or related field.
• 3+ years of B2B demand generation or digital marketing experience.
• Hands-on experience with search and social ads, display, and content syndication.
• Proficiency in Salesforce for pipeline tracking and reporting; experience with Pardot.

Responsibilities

• Own end-to-end paid media programs across channels and optimize for brand visibility and pipeline contribution.
• Analyze campaign and pipeline performance; present findings to marketing leadership and stakeholders.
• Manage a multi-million dollar demand generation budget with spend pacing and reallocations.
• Test and evaluate emerging channels (podcast sponsorships, newsletters, virtual events) for incremental pipeline.
• Maintain a structured testing cadence across creative, messaging, audience, and landing pages.
• Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene.

Skills

Analytical mindset

Cross-functional collaboration

Campaign optimization

Ad copywriting

Web optimization

Project management

Attention to detail

Fast-paced environment

Education

Bachelor's degree in Marketing, Business, Communications, Advertising

Tools

Salesforce

Pardot

Job description

About The Role

The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth. As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company. A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting broader demand generation efforts such as webinars, account-based marketing campaigns, and content-driven nurture programs. This role partners closely with cross-functional teams to analyze pipeline performance, evaluate funnel metrics, and leverage data-driven insights to optimize campaign effectiveness, inform investment decisions, and maximize marketing impact. The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.

About The Role

The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth. As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company. A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting broader demand generation efforts such as webinars, account-based marketing campaigns, and content-driven nurture programs. This role partners closely with cross-functional teams to analyze pipeline performance, evaluate funnel metrics, and leverage data-driven insights to optimize campaign effectiveness, inform investment decisions, and maximize marketing impact. The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.

Reports to

Director of Demand Generation

Pay Classification

Full-Time, Exempt

Responsibilities

• Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication - optimizing each for brand visibility and pipeline contribution
• Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders
• Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
• Test and evaluate emerging or underutilized channels - including podcast sponsorships, newsletters, virtual events, and third-party lead programs - to identify incremental pipeline opportunities
• Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
• Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field

Experience

• 3+ years of B2B demand generation or digital marketing experience
• Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
• Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
• Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
• Exposure to the cybersecurity, compliance, or professional services industry is a plus

Skills

• Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
• Highly organized and execution-oriented - you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
• Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
• Strong creative and copywriting instincts – you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
• Great web fundamentals with a strong perspective on conversion rate and website performance optimization
• Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
• Strong attention to detail, with a drive to continuously raise the quality and impact of your work

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!