Demand Generation Manager

Wallarm; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Health insurance

Paid time off

Equipment provided

Impactful role

Job summary

Wallarm, a security-focused AI company, seeks a remote Marketing Programs professional to drive webinars, events, nurture journeys and owned-channel growth across the US. You will collaborate with sales to convert activities into qualified pipeline and manage marketing systems for data-driven decisions.

You will own lead scoring, routing, and multi-channel campaigns while partnering with stakeholders to maximize demand generation and revenue impact.

Qualifications

• Five years in B2B demand generation or marketing programs, ideally with security or developer tools audiences.
• Hands-on experience using AI tools in daily marketing work.
• Track record of running recurring webinars or events linked to pipeline.
• Familiarity with marketing automation platforms and Salesforce, including lead scoring, routing and campaigns.
• Experience delivering against pipeline or opportunity goals.
• Collaborative approach with sales and cross-team processes.
• Creativity across owned channels and partner co-marketing.
• Clear, engaging writing for emails and landing pages.
• Willingness to travel to conferences and events as needed.

Responsibilities

• Lead our webinar program, coordinating content, speakers, promotion and follow-up.
• Turn events into pipeline by coordinating with AEs for meetings and post-event follow-up.
• Shape lead management including scoring and routing with a shared hand-off plan.
• Build nurture email journeys for contacts not yet ready for sales.
• Grow owned channels: email, landing pages, site, social and SEO fundamentals.
• Care for marketing systems and ensure CRM integration and data quality.
• Report on pipeline by source and program with monthly leadership updates.

Skills

B2B demand generation

AI tools

Webinar management

Marketing automation

Pipeline goals

Sales collaboration

Creative channels

Email copy

Travel willingness

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Wallarm is an enterprise security company that helps organizations secure their APIs and AI applications. Security teams use our platform to see what their AI and APIs are doing and to block attacks in real time. Wallarm is headquartered in Austin, Texas and is backed by Toba Capital, Y Combinator, Partech and other investors.

We’re an AI-first company. AI shapes both what we build and how we work every day, from engineering to marketing. In this role, you’ll use AI tools to move faster, test ideas and scale what works.

We're a small, close-knit marketing team. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels.

Most of our pipeline today comes from events, and webinars, followed by inbound and sales-sourced opportunities. Leads are routed directly to account executives (AEs), who use a variety of tools, including a virtual SDR, for follow-up. You’ll work with them closely to support effective conversion to opportunities.

What you'll do

• Lead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.

• Turn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.

• Shape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.

• Build nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.

• Grow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.

• Care for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.

• Share what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.

What success looks like in your first 6 months

• Event and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.

• Marketing and sales share a clear, trusted view of which programs create pipeline.

• Marketing-sourced pipeline reaches 50% of new pipeline.

• The webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.

• Nurture programs bring contacts back into sales conversations.

• Event investments are guided by pipeline data.

We believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.

• Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools

• Hands-on experience using AI tools in your day-to-day work

• A track record of running recurring webinars or events and connecting them to pipeline

• Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking

• Experience working toward pipeline or opportunity goals

• A collaborative approach to working with sales and building shared processes across teams

• Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks

• Clear, engaging writing for email and landing pages

• Ability to travel to conferences and events as needed

Bonus points

• Security or infrastructure industry experience

• Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars

• Experience planning events

• Co-marketing with cloud providers or channel partners

What we offer

• Remote work anywhere in the US

• Competitive salary.

• Paid time off.

• Health insurance.

• Work equipment provided.

• The opportunity to shape a growing marketing function and see the direct impact of your work