Demand Generation Manager

Verkada; San Mateo, California, City of Rochester (CA, MO, NY); On-site; USD 145,000 - 190,000; Full time

Job summary

An innovative firm is seeking a Demand Gen Manager to lead digital marketing efforts and drive customer acquisition. This role involves developing comprehensive strategies across various platforms, including social media and SEO, to enhance brand visibility. The ideal candidate will have a strong analytical background and a passion for growth hacking. Join a dynamic team dedicated to pushing boundaries in the B2B sector, where your contributions will directly impact the company's success and growth trajectory. Experience a collaborative environment that values creativity and innovation.

Benefits

Healthcare programs

Nationwide medical, vision and dental coverage

Health Saving Account (HSA)

Expanded mental health support

Paid parental leave policy

Flexible PTO

Professional development stipend

Wellness/fitness benefits

Healthy lunches and dinners provided daily

Qualifications

• 4+ years of experience in customer acquisition strategies.
• Strong quantitative background with data-driven marketing decisions.

Responsibilities

• Develop and implement digital marketing strategies for customer acquisition.
• Analyze performance data to optimize marketing campaigns.

Skills

Digital Marketing

SEO

Data Analysis

Social Media Marketing

Project Management

Communication Skills

Education

4-year undergraduate degree

Tools

Google Analytics

CRM Tools

Job description

Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.

Overview:

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Demand Gen Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.

The Demand Gen Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies. With a focus on data-driven decision-making, the Deman Gen Manager will plan, execute, and optimize campaigns to achieve business goals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).


• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.


• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.


• Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.


• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.


• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Qualifications:

• 4-year undergraduate degree (quantitative field of study strongly preferred)


• 4+ years of work experience, with a proven track record of successful customer acquisition strategies.


• Strong quantitative background, with experience using data and metrics to inform marketing decisions.


• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.


• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.


• Experience with digital marketing automation and CRM tools preferred


• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).


• Creative thinker with a passion for digital marketing and growth hacking.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums


• Nationwide medical, vision and dental coverage


• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options


• Expanded mental health support


• Paid parental leave policy & fertility benefits


• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time


• Professional development stipend


• Wellness/fitness benefits


• Healthy lunches and dinners provided daily

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$145,000—$190,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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