Demand Generation Manager

Lumeris Inc.; Northern (KY); Hybrid; USD 98,000 - 132,000; Full time

Benefits offered by this job

Medical, Vision and Dental Plans

401k with company match

PTO and Wellness Days

Employee Assistance Program

Learning and Development Opportunities

Job summary

Lumeris Inc. is seeking a Demand Generation Manager to own Demand Generation and ABM initiatives for the PCaaS platform. You will design and execute integrated programs targeting America's largest health systems, aligning with Sales, SDRs, and operations to drive pipeline and revenue.

You will manage multi-channel campaigns, develop assets with Product Marketing, and build dashboards to measure performance, adapting spend to optimize results in a remote work setting across the United States.

Qualifications

• Enterprise B2B demand gen experience
• Experience with ABM programs for large health systems is a plus
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce)
• Strong analytics and data-driven decision making

Responsibilities

• Develop quarterly demand gen and ABM plans to hit revenue goals
• Scale ABM programs targeting large health systems
• Manage budgets and multi-channel GTM campaigns (paid, content, events)
• Collaborate with Sales/SDRs to execute account plays and targets
• Produce assets (case studies, webinars, white papers) and enable sales
• Build dashboards to track campaign health and funnel velocity
• Support trade shows and events to generate enterprise leads

Skills

Demand generation

ABM programs

Digital marketing

Social media (LinkedIn)

Google Analytics

SEO/GAEO/GEO

Project management

Cross-functional collaboration

Tools

HubSpot

Salesforce

Google Analytics

Job description

Your Future is our Future At Lumeris, we believe that our greatest achievements are made possible by the talent and commitment of our team members. That's why we are actively seeking talented and collaborative individuals who are passionate about making a difference in the healthcare industry. Join us today as we strive to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to make an impact. We're excited to consider every qualified candidate authorized to work in the United States, although we are unable to sponsor visas for this role at this time.

Position Summary

Position: Demand Generation Manager Position Summary: Lumeris is seeking a Demand Generation Manager to own both Demand Generation and Account-Based Marketing (ABM) initiatives for Tom, our Primary Care as a Service (PCaaS) platform. In this high-impact role, you will design and execute integrated programs tailored to America's largest health systems, driving engagement across complex, multi-stakeholder buying cycles. Working in close alignment with Sales, Sales Development, Operations, and various marketing teams, you will own the end-to-end campaign lifecycle—from strategy and budget allocation to pipeline acceleration and revenue generation.

Job Description

Primary Responsibilities

• Develop and execute comprehensive quarterly marketing plans, taking complete ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals.
• Build and scale targeted ABM programs specifically tailored to large health systems, orchestrating multi-channel plays to engage key decision‑makers through complex buying cycles.
• Manage vertical campaign budgets and partner with Product Marketing and Corporate Comms teams to deliver full‑funnel GTM campaigns across paid media, content, events, and outbound plays.
• Collaborate closely with Sales Representatives and SDRs to execute account plays, align on key account targets, and maintain clear feedback loops.
• Partner with Product Marketing and Corporate Marketing Teams to produce compelling assets—such as case studies, white papers, webinars, and sales enablement tools.
• Build and maintain performance dashboards to track campaign health, account engagement, and funnel velocity, using data insights to optimize marketing spend.
• Work with the Event manager to support key trade shows and event activations to generate enterprise leads and deepen relationships with target accounts.

Qualifications

• 5+ years enterprise B2B demand generation experience (experience marketing to health system and healthcare provider group executives is a plus).
• Experience developing and executing automated marketing campaigns and lead nurturing using marketing automation and CRM (HubSpot and Salesforce preferred).
• Experience managing digital marketing campaigns, including paid search, paid and organic social, display, retargeting, and email.
• Advanced knowledge of social media platforms, strategies, and tactics (LinkedIn in particular).
• Strong understanding and hands‑on experience using Google Analytics to track, monitor, analyze, and optimize campaigns.
• Strong comprehension of SEO/AEO/GEO.
• Attention to detail with outstanding project management skills, including experience with project management systems.
• Be the trusted partner to our internal and external teams that work collaboratively to achieve the best results.
• Demonstrate good judgment and uncompromising integrity.
• Comfortable navigating ambiguous and changing situations.
• Ability to juggle multiple projects while maintaining attention to detail and on‑time delivery.

Working Conditions

While performing the duties of this job, the employee works in normal office working conditions. #LI-REMOTE

Pay Transparency

Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance‑based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements. The hiring range for this position is: $98,400.00-$132,225.00

Benefits of working at Lumeris

• Medical, Vision and Dental Plans
• Tax-Advantage Savings Accounts (FSA & HSA)
• Life Insurance and Disability Insurance
• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
• Employee Assistance Program
• 401k with company match
• Employee Resource Groups
• Employee Discount Program
• Learning and Development Opportunities
• And much more... Be part of a team that is changing healthcare!

Member Facing Position: No- Not Member or Patient Facing Position

Drug Screen Requirement: No MVR Required: No Credit Check Required: No

Location: Remote, USA

Time Type: Full time

Lumeris and its partners are committed to protecting our high‑risk members & prospects when conducting business in‑person. All personnel who interact with at‑risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID‑19 vaccine. If this role has been identified as member‑facing, proof of vaccination will be required as a condition of employment.

Disclaimer

The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential job duties and responsibilities.

Lumeris is an EEO/AA employer M/F/V/D.

Why Join Lumeris?

At Lumeris, you will be part of team that is focused on solving the nation’s healthcare problem, and you will be able to contribute to our purpose. Our environment is fast‑paced, change‑oriented and focused on growth and employee engagement. At Lumeris, we know that talent is best utilized when given the opportunity to succeed. That is why we have removed the boundaries that inhibit success and focus on fostering an environment that allows employees to utilize their talents.