Marketing Manager -Demand Generation

First American; California, Santa Ana (MO, CA); Hybrid; USD 95,000 - 128,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager for Demand Generation. This pivotal role involves leading innovative marketing strategies to enhance lead generation and revenue growth. The ideal candidate will thrive in a collaborative environment, working closely with sales and product teams to craft compelling campaigns. With a focus on data-driven insights, you'll optimize performance across various channels, ensuring alignment with business goals. Join a forward-thinking company that values diversity and inclusion, offering a comprehensive benefits package and a culture that celebrates every individual's unique contributions.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k

PTO

Sick Leave

Employee Stock Purchase Plan

Qualifications

• 5+ years of experience in demand generation or B2B marketing.
• Proven track record of successful lead generation campaigns.

Responsibilities

• Develop and implement demand generation strategies to drive sales growth.
• Plan and manage multi-channel marketing campaigns.

Skills

Demand Generation

B2B Marketing

Content Marketing

SEO/SEM

Analytical Skills

Communication

Collaboration

Multitasking

Education

Bachelor's degree in marketing

Bachelor's degree in business

Bachelor's degree in communications

Tools

HubSpot

Salesforce

Job description

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity, and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American Title is seeking an experienced Marketing Manager, Demand Generation to lead and execute strategic initiatives that drive qualified leads and revenue growth. This key role will own the development, execution, and optimization of demand generation programs, including digital marketing, traditional marketing, content strategy, and account-based marketing (ABM), while closely collaborating with marketing, sales, and product teams to achieve measurable results. The ideal candidate is a data-driven marketer with a passion for innovation and the ability to create and deliver effective campaigns targeting key customer segments.

KEY RESPONSIBILITIES

1. Demand Generation Strategy
   • Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for First American Title.
   • Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact.
   • Identify, segment, and target key audiences to maximize campaign ROI.
2. Campaign Management
   • Plan, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, webinars, content syndication, and ABM. Optimize organic lead generation tactics, leveraging SEO, SEM, and retargeting strategies.
   • Develop and execute nurture campaigns to guide prospects through the sales cycle.
3. Collaboration & Enablement
   • Partner with marketing and sales to create demand generation programs aligned with attributed revenue goals.
   • Work cross-functionally with marketing, product, and content/creative teams to develop compelling campaign assets, including white papers, case studies, videos, and landing pages.
   • Support sales enablement by delivering targeted content and tools to improve conversion rates.
   • Maintain content/campaign calendar to maximize demand generation while avoiding collision with divisional strategies, events, and communications.
4. Performance Measurement
   • Monitor, analyze, and report on campaign performance metrics, ensuring alignment with KPIs such as MQLs, SQLs, and pipeline revenue.
   • Leverage marketing automation and CRM platforms to track, measure, and optimize demand generation efforts.
   • Continuously refine programs based on data-driven insights to maximize efficiency and effectiveness.
5. Innovation & Growth
   • Stay current on industry trends, competitive landscape, and emerging marketing technologies.
   • Test and scale new lead generation channels, tools, and tactics to expand opportunities.

Required Skills & Experience

1. Bachelor's degree in marketing, business, communications, or a related field
2. 5+ years of experience in demand generation, B2B marketing, or a related role
3. Proven track record of developing and executing successful lead generation campaigns that deliver measurable results.
4. Hands-on experience with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
5. Strong knowledge of direct marketing, ABM, content marketing, and SEO/SEM best practices.
6. Analytical mindset with the ability to interpret campaign data and draw actionable insights.
7. Excellent communication, storytelling, collaboration with leaders and employees at all levels of the company.
8. Exceptional multitasking abilities, efficiently managing multiple tasks and projects simultaneously.

Reporting to the VP of Divisional Marketing, this role is hybrid, requiring 3 days per week in our Santa Ana corporate headquarters.

The pay range for this role is $95,350.00 - $127,125.00

This hiring range is a reasonable estimate of the base pay range at the time of posting. Pay is based on factors including job-related knowledge, skills, experience, business requirements, and geographic location.

Disclaimer

The above statements describe the general nature and level of work performed by personnel in this classification. They are not exhaustive of all responsibilities, duties, and skills required. All personnel may be required to perform duties outside of their normal work hours and responsibilities, as needed.

Note for candidates working from unincorporated areas within Los Angeles County:

First American will consider all qualified applicants, including those with arrest or conviction records, in accordance with applicable laws.

First American will review criminal history in connection with a conditional offer, considering whether a criminal history may adversely affect job duties such as handling confidential information, facilitating financial transactions, or meeting customer requirements.

What We Offer

Our People First Culture celebrates diversity, equity, and inclusion. We foster an authentic and inclusive workplace for all. We encourage you to bring your entire, unique self to work. We are an equal opportunity employer and offer a comprehensive benefits package including medical, dental, vision, 401k, PTO, sick leave, and other benefits like an employee stock purchase plan.