Demand Generation Manager

Jobtailor; Austin (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

Jobtailor in Austin, TX seeks a seasoned ABM and demand generation leader to own the data‑driven plan and build integrated campaigns for large retail brands. You will establish KPIs, analyze pipeline performance, and collaborate across product marketing, content, and sales to optimize ROI.

The role requires 5+ years of B2B demand generation experience in SaaS or commerce tech, with a proven track record in enterprise retail marketing and team leadership.

Qualifications

• Proven ABM programs for enterprise retail brands.
• 5+ years in B2B demand generation in SaaS or commerce tech.
• Experience with multi‑channel, pipeline‑driving campaigns.
• Ability to measure campaign ROI and CAC.
• Strong cross‑functional collaboration and stakeholder management.
• Strategic thinker with hands‑on execution and bias for action.
• Experience leading a small high‑performing team.

Responsibilities

• Own the demand generation plan and data‑driven annual strategy.
• Build integrated ABM campaigns for target retail accounts.
• Establish KPIs, track pipeline, and analyze conversion performance.
• Drive collaboration with product marketing, content, and sales.
• Activate partners and manage agency relationships.
• Scale automation and personalization using marketing tools.
• Lead and mentor a small, high‑performing team.

Skills

ABM campaigns

Enterprise retail marketing

Demand generation

Multi-channel campaigns

ROI measurement

Cross-functional collaboration

Team leadership

Agency management

Strategic execution

Job description

Responsibilities

• Own the demand generation plan and develop a data‑informed annual strategy
• Build integrated ABM campaigns for target retail accounts
• Establish KPIs, track pipeline contribution, analyze conversion performance
• Drive cross‑functional collaboration with product marketing, content, and sales
• Activate partners to amplify campaigns and manage agency relationships
• Scale automation and personalization using marketing tools
• Lead and mentor a small, high‑performing team focused on execution and operational excellence

Requirements

• Proven, hands‑on experience running Account‑Based Marketing (ABM) programs
• Direct experience marketing to large, enterprise retail brands
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology
• Proven success developing and executing integrated, multi‑channel pipeline‑driving campaigns
• Deep understanding of e‑commerce, digital commerce platforms, and the retail technology ecosystems
• Clear understanding of commerce platform / technology competitive landscape
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost
• Excellent collaboration, communication, and stakeholder management skills
• Strategic thinker with hands‑on execution experience and a strong bias for action.

Core Competencies

Expertise in Account‑Based Marketing (ABM) with a focus on developing data‑informed strategies and executing multi‑channel campaigns for enterprise retail brands. Proven ability to lead teams, drive collaboration, and measure campaign performance to optimize ROI and customer acquisition.