ABM Demand Gen Manager, Retail Commerce

Commerce; Austin (TX); Hybrid; USD 115,200 - 134,310; Full time

Job summary

Commerce Austin seeks a data-driven Demand Gen Manager to own ABM-powered demand programs for the Retail Commerce & Feedonomics platforms. You will run targeted, multi-channel campaigns across digital, email, events, and partnerships to accelerate enterprise pipeline.

You will collaborate with Sales, Product Marketing, and Partnerships to align strategy with revenue outcomes, scale automation, and mentor a growing team shaping the future of commerce marketing.

Qualifications

• Minimum 5+ years in B2B demand generation, ideally in SaaS or commerce tech.
• Experience with ABM including target account lists and multi-channel plays.
• Proven ability to drive pipeline, measure ROI, and manage CAC.

Responsibilities

• Own the demand generation plan aligned to revenue goals and ABM strategy.
• Lead multi-channel campaigns across paid digital, email, webinars, events, and partner activations.
• Collaborate with product marketing, sales, and partnerships to ensure message consistency and pipeline engagement.
• Develop and track KPIs, analyze performance, and optimize ROI across programs.
• Mentor and grow a high-performing channel and program team.

Skills

ABM campaigns

Multi-channel marketing

Enterprise marketing

B2B demand gen

Data-driven

Cross-functional collaboration

Education

Bachelor's in Marketing

MBA or related experience

Tools

Marketo

HubSpot

Pardot

Demandbase

6sense

Job description

Commerce Austin seeks a data-driven Demand Gen Manager to own ABM-powered demand programs for the Retail Commerce & Feedonomics platforms. You will run targeted, multi-channel campaigns across digital, email, events, and partnerships to accelerate enterprise pipeline.

You will collaborate with Sales, Product Marketing, and Partnerships to align strategy with revenue outcomes, scale automation, and mentor a growing team shaping the future of commerce marketing.