Demand Generation Lead, US

Euromonitor International; Chicago (IL); Hybrid; USD 145,000 - 160,000; Full time

Job summary

Euromonitor International in Chicago is building a US Demand Generation Lead to drive revenue growth. This hands-on role holds targets for leads, pipeline and revenue, and tailors global campaigns for the US market to maximize ROI.

Collaborating with local sales, you will guide regional execution and partner with centralized automation, CRM and paid media teams. The role emphasizes ROI, growth in the US market, and a data-driven growth engine.

Qualifications

• 5+ years' experience in demand generation or performance marketing in B2B.
• Experience holding a personal revenue or pipeline target.
• Collaborating with local sales on hand-offs, forecasting and pipeline reviews.
• Tailoring national/global campaigns for the US market to drive ROI.
• Some experience with AI in a professional or project context.

Responsibilities

• Drive revenue growth in the US market with leads, pipeline and revenue.
• Run an always-on US demand generation programme across campaigns and nurture.
• Tailor global campaigns for the US market to boost engagement and ROI.
• Identify US-specific opportunities and pursue events, partnerships and responses.
• Partner with local sales on hand-off criteria, pipeline reviews and forecasting.
• Coordinate with centralized marketing automation, CRM and paid media teams for regional execution.

Skills

Demand generation

Performance marketing

B2B marketing

Revenue target

Sales collaboration

Campaign tailoring

Marketing automation

CRM overview

AI exposure

Job description

Building the marketing department for the future

Marketing at Euromonitor is being reimagined. We're building an AI-powered growth engine: agentic, automated, and data and tech led. A B2B marketing system designed for 2030, not 2015.

Behind it sits an advantage most companies would envy: original research from analysts across 210 markets, and decades of proprietary data built over more than 50 years. Our job is to turn that into growth.

And not incremental growth. We're not here for 10% better. We're building for 10x, and then 100x. That ambition sets the standard for everything we do, and everyone we hire.

So this is for people who want to drive transformation, not wait for it. Restless. Ambitious. More interested in building the engine than operating one someone else designed. If that sounds like you, this is a rare moment to join Euromonitor, and something special to be part of.

Purpose of the role

The US Demand Generation Lead is a key driver of revenue growth in the US, Euromonitor's biggest and most important market, and the region where we expect the most growth. This is a hands-on, target-holding role, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.

Key Accountabilities

• Act as a key driver of revenue growth in the US market, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.
• Run an always-on US demand generation programme, covering campaigns, lead nurture and regional initiatives.
• Take global campaigns and initiatives and tailor them for the US market to drive engagement and ROI.
• Identify opportunities specific to the US market and develop initiatives to go after them, such as local events, partnerships and competitive responses.
• Partner closely with local sales teams on hand-off criteria, pipeline reviews, forecasting and lead scoring and qualification.
• Work with centralized marketing automation, CRM and paid media teams to brief and guide regional execution, rather than running these platforms directly.

What Success Looks Like

• US pipeline and closed-won revenue targets consistently met or exceeded, in partnership with the local sales team.
• Global campaigns land with strong engagement and ROI once tailored for the US market.
• US-specific initiatives make a measurable contribution to pipeline, beyond centrally run programmes alone.

Requirements

What we're looking for

• 5+ years' experience in demand generation or performance marketing, ideally including experience holding a personal revenue or pipeline target.
• All experience must be in B2B marketing. A B2C-only background won't fit this role.
• Has personally held and delivered against a revenue target before, not just a lead or activity target.
• Comfortable partnering closely with local sales teams on hand-off, forecasting and pipeline reviews.
• Track record of tailoring national or global campaigns for a specific market, with a clear focus on ROI.
• Confident briefing and directing centralized marketing automation, CRM and paid media specialists, even without running those platforms hands-on day to day.
• Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now.

Benefits

Why work for Euromonitor?

Our values

• We act with integrity
• We are curious about the world
• We are stronger together
• We seek to empower
• We find strength in diversity

International:

not only do we have a very multinational workforce in each office but we are all dealing with our 16 offices worldwide on a daily basis. With 16 offices globally there are regular opportunities for international transfer.

Hardworking but sociable:

our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.

Committed to making a difference:

We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.

Excellent benefits:

we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow:

we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement:

Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.

At Euromonitor International, we are committed to transparency and pay equity. Pursuant to Illinois law, we provide salary range and benefit info on all job postings based in our Chicago office. The base salary range for this role is $145,000 to $160,000 based on experience and qualifications. Alongside Salary, we offer a competitive benefits package, including health insurance options, 401k, paid time off, hybrid work set up, core hours and other perks to support a positive work environment.