Demand Generation Lead

Smart Brevity; United States; On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health insurance (individual)

Health insurance (family)

Fertility coverage

12 weeks parental leave

Tele-mental health services

Monthly work-from-home stipend

Company equity

Annual learning and development budget

Job summary

Axios HQ is seeking a Demand Generation Lead to build and grow the Smart Brevity services business. You will own end-to-end demand generation, including paid search and social, and expand the reach of our thought leadership to new buyers who encounter us early in their buying journey.

You will design tests to size demand, track pipeline impact, and collaborate with sales and delivery on messaging and outreach, with responsibilities spanning strategy, execution, and reporting.

Qualifications

• 7+ years in demand generation, growth, or performance marketing for B2B services.
• Hands-on ownership of paid search and paid social campaigns.
• Experience marketing professional services: training, certification, consulting or advisory.
• Built or rebuilt lead routing and attribution in a marketing automation platform and CRM.
• Comfort setting the plan and driving execution.
• Track record against a pipeline number, not just MQLs.
• Fluency with HubSpot or comparable CRM.

Responsibilities

• Plan and run lead generation campaigns end-to-end, focused on communications leaders (ICP).
• Own paid search and paid social strategy and spend across search, social and Axios.com house ads.
• Expand the reach of thought leadership, research and content to reach buyers who don’t know us.
• Build clean tracking and attribution to see sources producing meetings, opportunities, and closed business.
• Deliver recurring reporting for the Services leadership team and CEO.
• Design small, measurable tests to size demand in adjacent markets and buyer profiles.
• Grow and maintain an engaged contacts database aligned with ICP, segmented for ongoing engagement.
• Partner with sales and delivery on messaging and outreach process.

Skills

Demand generation

Paid search

Paid social

Marketing professional services

Lead routing

Attribution

CRM

Tools

HubSpot

Job description

1 big thing:

We're looking for a Demand Generation Lead to help us grow our Smart Brevity services business.

Why it matters:

Smart Brevity is the professional services business inside Axios HQ, offering training, consulting, and AI tools to help organizations communicate with clarity. We've built the Smart Brevity business off organic, word-of-mouth growth, working with 30% of the Fortune 100.

This role will create a new demand generation function for this business, so we can help more organizations become world-class communicators.

Go deeper:

In this role, you will make an impact to Axios HQ through the following responsibilities:

• Plan and run lead generation campaigns end-to-end, focused on communications leaders, who make up our ideal customer profile.
• Own paid strategy and spend across search, social and Axios.com house ads.
• Expand the reach of our thought leadership, research and content so buyers who don't know us encounter us before they need us.
• Build clean tracking and attribution so we can see which sources produce meetings, opportunities, and closed business.
• Deliver recurring reporting the Services leadership team and CEO can act on.
• Design small, measurable tests to size demand in adjacent markets and buyer profiles, and kill the ones that don't work.
• Grow and maintain our engaged contacts database with quality people who match our ICP, segmented strategically for ongoing engagement.
• Partner with sales and delivery on messaging and outreach strategy, establishing a clear process for input and execution.

The details:

Ideal candidates will embody an entrepreneurial spirit and passion for Axios HQ's mission and values: raise the bar; stay curious; be inclusive, always; and champion each other. We want to talk to you if you have the following skills/experience:

• 7+ years in demand generation, growth, or performance marketing, ideally in B2B professional services with a focus on senior communications, HR, or executive buyers.
• Hands-on ownership of paid search and paid social; you have built the campaigns yourself, not just briefed an agency.
• Experience marketing professional services: training, certification, consulting or advisory.
• Built or rebuilt lead routing and attribution in a marketing automation platform and CRM.
• Comfort setting the plan, not waiting for one.
• Track record against a pipeline number, not just an MQL number
• Fluency with HubSpot or a comparable CRM.

Don't forget:

• Health insurance (options include 100% paid for individuals, 75% for families)
• Base Range: $130,000-$150,000, depending on experience, skills and geographic location
• Fertility and family planning coverage
• Primary caregiver 12-week paid parental leave
• Tele-mental health services
• Monthly work-from-home stipend
• Company equity
• A commitment to an open, inclusive, and diverse work culture
• Annual learning and development stipend

Equal Opportunity Employer Statement:

Axios HQ is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios HQ makes hiring decisions based solely on qualifications, merit, and business needs at the time.