Demand Generation Lead

Frontera; United States; Hybrid; USD 160,000 - 205,000; Full time

Benefits offered by this job

Stock options

Health benefits

401(k)

Paid PTO

Job summary

Frontera is seeking a Demand Generation Lead to own the end‑to‑end demand engine for our ABA clinic solutions. You will design and run multi‑channel campaigns, manage event marketing from pre‑show to post‑show, and lead partner co‑marketing to drive pipeline across our healthcare tech offerings.

You will own a real pipeline number, work in a small team to shape processes, and leverage HubSpot, paid social, and campaign analytics to maximize impact.

Qualifications

• 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment.
• Track record owning a pipeline number, not just program delivery.
• Hands-on with HubSpot, paid social, and campaign reporting.
• Direct experience running field and event marketing programs end to end.
• Partner or channel co-marketing experience.
• Comfortable with ambiguity on a small team where you build the process as you go.
• Healthcare, health tech, or multi-site provider experience is a strong plus.

Responsibilities

• Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinics.
• Run promotion for conferences we sponsor, manage pre-show to post-event follow-up with measurable ROI.
• Lead co-marketing with technology and channel partners to activate shared pipelines.
• Own a marketing-sourced and marketing-influenced pipeline target.

Skills

Demand generation

Pipeline ownership

HubSpot

Paid social

Campaign reporting

Event marketing

Partner marketing

Ambiguity tolerance

Healthcare/health tech experience

Tools

HubSpot

Campaign reporting tools

Job description

Our Mission

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.

Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.

Role Overview

We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.

What You'll Own

• Demand generation programs: Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
• Event marketing: Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again.
• Partner marketing: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
• Pipeline accountability: You carry a marketing-sourced and marketing-influenced pipeline target.

Qualifications

• 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
• Track record owning a pipeline number, not just program delivery
• Hands-on with HubSpot, paid social, and campaign reporting
• Direct experience running field and event marketing programs end to end
• Partner or channel co-marketing experience
• Comfortable with ambiguity on a small team where you build the process as you go
• Healthcare, health tech, or multi-site provider experience is a strong plus

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above.All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Expected Salary Range in Denver: $155,000 to $185,000

Expected Salary Range in San Francisco: $175,000 to $205,000

Why Frontera?

• Opportunity to be at the forefront of innovation in pediatric healthcare.
• Work on challenging and impactful projects that leverage cutting-edge technologies.
• Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
• Make a real difference in the lives of children and families in rural communities.
• Competitive salary and benefits package.

Our Denver Office & Perks

• Dog-friendly office.
• Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
• Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
• Regular team events and low-key socials.
• Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
• Thoughtfully designed space for focus, collaboration, and connection.
• Competitive health benefits, stock options, 401(k), and generous PTO.

Join us in building the future of behavioral healthcare!