Demand Generation & Field Marketing Manager

ketteQ; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Compensation

Unlimited PTO

Medical, Dental, Vision insurance

Employee stock options

401k matching

Job summary

ketteQ is seeking an experienced Demand Generation & Field Marketing Manager to drive integrated programs across ABM, email, paid media, webinars and events. You will collaborate with Sales, Brand, Product and PR to build campaigns that engage priority accounts and accelerate pipeline.

You’ll own multi‑channel demand gen, measure ROI, optimize programs, and manage budgets and vendors. This role requires strategic thinking, hands‑on execution, and end‑to‑end leadership from concept to event

Qualifications

• 5+ years of B2B marketing experience in enterprise SaaS or a similar complex environment.
• Proven track record building and executing demand generation programs that drive pipeline.
• Experience with field marketing including events, conferences and webinars.
• Hands-on expertise with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Strong multi-channel and account-based marketing program expertise.
• Deep understanding of the B2B buyer journey, lead lifecycle, and Sales/Marketing handoff.
• Ability to measure campaign performance, ROI and pipeline contribution.

Responsibilities

• Develop and execute an integrated demand generation and field marketing strategy aligned with growth objectives.
• Own multi-channel campaigns across email, paid media, content syndication, ABM, webinars, events and more.
• Develop audience segmentation and targeting for priority industries, personas and named accounts.
• Build nurture and lifecycle programs to move prospects from engagement to qualified opportunities.
• Partner with Sales on target account selection, activation, follow-up and progression.
• Lead field marketing through conferences, executive dinners, webinars and hosted programs.
• Set clear audience, engagement and pipeline objectives for field programs and events.
• Manage budgets, vendors, sponsorships and execution with support from the Marketing Assistant.
• Ensure HubSpot campaigns align with Salesforce and other systems.
• Track marketing-sourced and influenced pipeline and ROI for continuous optimization.
• Collaborate with Digital & Social Media, Brand, PR, and website teams on program execution.
• Help establish scalable demand generation and lead-management processes.

Skills

B2B marketing

ABM programs

Multi-channel marketing

Campaign analysis

Strategic planning

Tools

HubSpot

Salesforce

Job description

About the Job

Are you looking for your next adventure--an opportunity to be part of something big--and have a direct impact on the growth trajectory of a trail-blazing company? Do you thrive when surrounded by smart and passionate teammates who challenge and inspire each other to do their very best work and achieve extraordinary results? If “yes” we encourage you to read further.

We’re seeking an experienced, strategic and hands‑on Demand Generation & Field Marketing Manager to help us achieve our growth objectives by building integrated programs that engage priority accounts, generate qualified pipeline and create measurable business impact.

As ketteQ continues to redefine supply chain planning through adaptive planning, advanced AI and real‑time decision‑making, this role will own demand generation and field marketing across account‑based marketing, email and nurture programs, paid and partner programs, webinars, industry events, executive experiences and other channels. The Demand Generation & Field Marketing Manager will work closely with Sales and partner across digital and social media, brand, product, customer marketing, PR and website development to bring integrated campaigns to market.

This position requires a unique blend of strategic thinking, analytics, creativity, project management and hands‑on execution. The right candidate will be equally comfortable building a campaign strategy, working in HubSpot, partnering with Sales, analyzing pipeline performance and leading a high‑impact executive event.

Duties & Responsibilities

• Develop and execute an integrated demand generation and field marketing strategy aligned with ketteQ’s growth and pipeline objectives.

• Own multi‑channel campaigns across email, paid media, content syndication, account‑based marketing, webinars, events and other channels.

• Develop audience segmentation and targeting strategies for priority industries, personas and named accounts.

• Build nurture and lifecycle programs designed to move prospects from initial engagement through qualified opportunity.

• Partner closely with Sales on target account selection, campaign activation, lead follow‑up and opportunity progression.

• Own ketteQ’s field marketing strategy across industry conferences, tradeshows, executive dinners, webinars and other ketteQ‑hosted programs.

• Establish clear audience, engagement and pipeline objectives for field programs and develop integrated pre‑event, onsite and post‑event strategies to maximize return on investment.

• Manage event and campaign budgets, vendors, sponsorships and execution, with logistical support from the Marketing Assistant.

• Own campaign execution and performance within HubSpot and partner with Sales and operations resources to maintain alignment with Salesforce.

• Track marketing‑sourced and marketing‑influenced pipeline, campaign conversion and ROI, and use performance data to continuously optimize programs.

• Partner with the Digital & Social Media Manager on digital activation, content distribution and social amplification; with the Brand Designer on creative; with the PR agency on earned media and customer stories; and with the website development partner on campaign landing pages and web needs.

• Help establish scalable demand generation, lead management and campaign processes as ketteQ continues to grow.

• Provide direction and mentorship to the Marketing Coordinator on relevant campaign and event execution.

Requirements

Required Qualifications

• 5+ years of B2B marketing experience, preferably within enterprise SaaS, technology or another complex B2B environment

• Demonstrated experience developing and executing demand generation programs that contribute to qualified pipeline

• Experience with field marketing, including tradeshows, conferences, executive events and/or webinars

• Strong hands‑on experience with HubSpot and Salesforce or comparable marketing automation and CRM platforms

• Experience developing multi‑channel and account‑based marketing programs

• Strong understanding of the B2B buyer journey, lead lifecycle and Sales/Marketing handoff

• Experience measuring campaign performance, conversion, pipeline contribution and ROI

• Strong analytical, project management and organizational skills

• Excellent oral and written communication skills

• Ability to operate strategically while remaining highly hands‑on

• Self‑starter with a “get it done” personality and strong results orientation

Preferred Qualifications and Experience

• Prior enterprise SaaS marketing experience

• Experience marketing to senior executives and enterprise buying committees

• Experience with supply chain, manufacturing, enterprise software or related markets

• Experience building ABM programs targeting named enterprise accounts

• Experience with paid media, content syndication and integrated digital campaigns

• Experience managing event and campaign budgets

• Experience working within a high‑growth or venture‑backed technology company

Benefits Include

• Competitive Compensation

• Unlimited PTO

• Medical, Dental, and Vision insurance

• Employee incentive stock options (full time employees)

• 401k contribution matching

This is a great opportunity to have a meaningful impact on ketteQ’s next stage of growth by building the demand generation and field marketing engine that connects our differentiated market position to measurable pipeline.

ketteQ is not just about jobs; it's about fostering a culture of collaboration, innovation and relentless pursuit of excellence.

Equal Opportunity Employer

Individuals seeking employment at ketteQ are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.