Demand Capture Manager, Search & AI

Ballistic Ventures; Washington (District of Columbia); Hybrid; USD 70,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Equity

Hybrid work (2-3 days in-office)

Health benefits

401(k) plan

Wellness stipend

Family-building benefits

Office snacks & team events

Job summary

Zip Security in Washington, DC seeks an experienced SEO and AEO lead to own organic visibility and align paid search with our agency. You’ll guide technical SEO, content strategy, and structured data, turning insights into measurable pipeline growth.

You’ll experiment with ChatGPT and AI search visibility, build a unified keyword roadmap, and optimize landing pages to convert visitors into qualified opportunities. Own the measurement and reporting.

Qualifications

• 2+ years in SEO, growth, search, or digital acquisition
• Deep technical SEO: crawling, indexing, site architecture, structured data
• Genuine curiosity about AEO, GEO, and LLM visibility
• Knowledge of Google Ads and aligning organic/paid strategy
• Strong analytics with Google Search Console, GA4, and modern SEO tools
• Experience connecting acquisition activity to conversion, pipeline, revenue
• Independent worker with team support on reporting/strategy
• Cybersecurity experience is valuable but not required

Responsibilities

• Own SEO and AEO end-to-end strategy
• Guide organic and AI search, and paid search with agency
• Develop a roadmap from buyer questions, prioritize opportunities
• Build a conversion engine to optimize landing pages and CTAs
• Align paid and organic keyword strategy across channels
• Shape reporting linking search/AI visibility to pipeline and revenue
• Drive experiments and learn from competitors' visibility
• Distribute content across channels with a clear strategy

Skills

SEO strategy

Analytics

Experimentation

Independent work

Tools

Google Search Console

GA4

SEO tools

Google Ads

Job description

About Zip Security

Cybersecurity for growing businesses is broken. Even enterprises spend heavily across hundreds of disconnected tools for marginal real-world benefit. For startups and mid-sized firms, this gap often means forgoing security entirely, or cobbling together a solution that leaves them vulnerable in other ways. At Zip Security, we build solutions that make enterprise cybersecurity effective and doable for growing businesses of all kinds, whether or not they have a security team in house.

Our product is a complete security program that automates device management, endpoint security, identity and access management, compliance, and managed IT and security operations to keep teams of all kinds protected. We help our customers pick their right security frameworks, correctly deploy the tools, policies, and controls they need, and keep everything enforced over time, so their business is protected and compliant, 24/7.

Zip is at the cutting edge of what's possible in cybersecurity, and dedicated to delivering value for our customers. It's a big part of why we're backed by Ballistic Ventures. Major platforms are opening APIs that enable automated management at scale, new government initiatives are surfacing global threat data, and we're positioned to be the first to properly integrate all of it. We're looking for driven, talented people to help us get there. If this resonates with you, we invite you to consider building alongside our team.

About The Role

Demand for what Zip Security does already exists. Security buyers are researching the exact problems we solve every day, across Google, ChatGPT, and other AI answer engines.

This role exists to capture that demand: make sure those buyers find Zip, and turn what they find into pipeline. At its core, this is a role for a strong SEO and AEO expert who is curious about Google Ads. You'll own organic and AI search end to end, guide our paid search program alongside the agency that runs it, and have support on reporting and strategy. It's the right role for someone who wants to understand why the numbers moved, not just report that they moved.

What You Will Build At Zip Security

• An organic search engine that wins high-intent queries. Own Zip's SEO strategy end to end, from technical foundations (crawling, indexing, site architecture, structured data) through content, internal linking, and authority.
• Zip's AEO strategy. Systematically grow Zip's visibility and citations when buyers research security and compliance questions through ChatGPT, Google AI experiences, and other answer engines.
• A search roadmap built on real buyer questions. Identify the topics and queries security buyers are actively researching, prioritized by commercial opportunity rather than search volume.
• A conversion engine, not just a traffic engine. Analyze how visitors move through Zip's site, find the friction in high-intent journeys, and test landing pages, messaging, and calls to action that turn visits into qualified pipeline.
• One keyword strategy across paid and organic. Own the research that decides which queries are a paid play, which are an organic content play, and where Zip should own a topic with both. Guide priorities and targets with the agency that runs our Google Ads account, and feed what each channel learns back into the other.
• The measurement to know what's working. Shape reporting that connects search, AI visibility, and website behavior to pipeline and revenue, with support from the team on building reports and strategy.
• A culture of experiments. Turn observations into hypotheses and hypotheses into measurable experiments, including where competitors are capturing search and AI visibility that Zip should own.
• Own the distribution strategy for the content you create. Decide how and where content gets distributed across channels, not just what gets made.

We believe great teams are built by curious people who care deeply about learning, collaboration, and ownership. At Zip Security, you'll have the autonomy to contribute ideas, shape decisions, and help build both our product and our culture.

What We're Looking For

• 2+ years in SEO, growth, search, or digital acquisition, ideally in B2B SaaS or another high-consideration category.
• Deep technical SEO expertise: crawling, indexing, site architecture, structured data, Core Web Vitals, redirects, canonicals, and diagnosing technical search issues yourself.
• Genuine curiosity about AEO, GEO, and LLM visibility, ideally with hands-on experimentation into how brands earn citations inside ChatGPT and other AI answer engines.
• Working knowledge of Google Ads and the ability to marry keyword strategy across organic and paid: researching which queries should be a paid play, which should be organic content, and where Zip should bottom out a topic with both. Our agency runs the account; you set the direction.
• Strong analytical skills and hands‑on fluency with Google Search Console, GA4, and modern SEO tools, including the instinct to investigate the data yourself when something moves.
• Experience connecting acquisition activity to conversion, pipeline, and revenue, and turning messy datasets into clear, actionable recommendations.
• Comfort operating independently, with support from the team and our agency on reporting and strategy.
• Cybersecurity experience is valuable but not required. We're more interested in an exceptional search operator who can learn our market deeply.

What we offer

• Competitive compensation, equity, and comprehensive health benefits starting on day one
• 401(k) plan to help you invest in your future
• Flexible hybrid work environment (2-3 days in office! You decide what is best for you!)
• Monthly wellness benefits to help you stay active, healthy, and balanced in whatever way works best for you
• Comprehensive family-building, fertility, and hormonal health benefits to support you through every stage of life
• High ownership, autonomy, and the opportunity to shape a rapidly growing company
• Fully stocked office with endless snacks, coffee, and tea, plus Zip swag and team outings

Standard Interview Process

• Initial Screen with Talent Partner
• Hiring Manager Screen
• Technical or Team Interview
• Executive Interview
• Offer