Dealer Development Specialist

Cardo Systems, Ltd; United States; On-site; USD 45,000 - 65,000; Full time

Job summary

Cardo Systems, Ltd. is seeking a Dealer Development Specialist to travel extensively across the United States, ensuring dealers are trained and equipped with marketing materials to promote Cardo products. This role focuses on developing the Cardo business within all Cardo-carrying dealers and driving revenue growth.

The position is ideal for a motivated individual who enjoys field work, training, and building strong dealer relationships while reporting to Cardo’s GM Americas.

Qualifications

• Proven ability to train dealership staff and present product features clearly.
• Strong customer-service mindset with dealer-facing experience.

Responsibilities

• Visit powersports dealerships regularly to assess training needs, marketing materials, and sales processes.
• Provide comprehensive training sessions to dealership staff on Cardo products and selling points.
• Collaborate with dealerships to ensure an adequate supply of marketing materials.
• Build and maintain strong relationships with dealership owners, managers, and sales reps.
• Stay updated on Cardo product features and updates; communicate technical information to dealers.
• Gather and report market insights and competitor activities to internal teams; provide feedback on market responses.
• Maintain accurate records of visits, training sessions, sales performance, and marketing materials; prepare regular reports.

Skills

Communication

Presentation

Relationship building

Time management

Self-motivation

Driver's license

Job description

Cardo Systems is a provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, Cardo is proudly unveiling its Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.

We’re seeking a highly motivated Dealer Development Specialist to support our dealers. In this role, you will travel extensively and visit dealers that are selling the Cardo products, make sure that they are fully trained, have the right marketing materials, and have everything it takes to successfully sell and promote the Cardo brand.

The Dealer Development Specialist is responsible for the development of the Cardo business within all Cardo-carrying dealers. This role is a high-value addition to the sales organization and its channel partners, enabling revenue growth and increasing sales productivity.

This entry-level position is suitable for people looking to join a fast-growing company and spend most of their time on the road visiting Powersports dealers.

The position reports directly to Cardo’s GM Americas.

Responsibilities

• Dealer Visits: Regularly visit powersports dealerships within your assigned territory to assess their training needs, marketing materials inventory, and sales processes.
• Training and Education: Provide comprehensive training sessions to dealership staff on the features, benefits, and selling points of Cardo products. Train them on the effective use of our products and address any questions or concerns they may have.
• Marketing Material Placement: Collaborate with dealerships to ensure they have an adequate supply of marketing materials.
• Relationship Building: Establish and nurture strong relationships with dealership owners, managers, and sales representatives. Serve as the main point of contact for dealership inquiries and concerns, and promptly address any issues that may arise.
• Product Knowledge Support: Stay updated on the latest features, updates, and advancements in Cardo products. Be able to effectively communicate this information to dealerships and address any technical inquiries they may have.
• Market Insights: Gather and report market insights and competitor activities to internal teams. Provide feedback on the market's response to our products and identify potential opportunities for improvement or expansion.
• Reporting and Documentation: Maintain accurate records of dealership visits, training sessions, sales performance, and marketing material inventory. Prepare regular reports summarizing activities, achievements, and areas for improvement.

Qualifications

• Previous experience within the powersports industry is highly preferred.
• Dirt bike background is an advantage.
• Strong knowledge and understanding of powersports products, specifically Cardo communication systems, is an advantage.
• Excellent communication and presentation skills, with the ability to deliver engaging training sessions and effectively communicate with dealership personnel.
• Proven ability to build and maintain strong relationships with dealerships, demonstrating exceptional customer service skills.
• Results-oriented mindset with a track record of meeting or exceeding sales targets and driving business growth.
• Highly organized with excellent time management skills, capable of managing multiple dealership visits and priorities.
• Self-motivated and proactive, able to work independently and remotely while maintaining consistent communication with the team.
• Valid driver's license and willingness to travel frequently (at least 80% of the time), with convenient access to a major airport.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status