Dealer Development Assistant Manager

General Motors of Canada; Warren (MI); Hybrid; USD 70,000 - 100,000; Full time

Job summary

A leading company in the automotive sector seeks a Dealer Development Assistant Manager to drive initiatives in event planning and strategic communications. This hybrid role involves managing dealer engagement, budget oversight, and project management while working closely with cross-functional teams. Ideal candidates are experienced in automotive sales or marketing, possess strong organizational skills, and can influence stakeholders effectively.

Qualifications

• 5-7+ years of experience in automotive sales, marketing, or a related field.
• Proven experience in high-impact event planning environments.
• Demonstrated ability to manage budgets effectively.

Responsibilities

• Lead the development and execution of all communications.
• Oversee and manage digital communication platforms.
• Coordinate logistics for Dealer Council meetings.

Skills

Project Management

Financial Management

Event Planning

Communication

Collaboration

Education

Bachelor’s degree

Business or related field preferred

Job description

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum.This job may be eligible for relocation benefits.

The Dealer Development team is dedicated to protecting and optimizing GM’s dealer network to drive increased sales and market share. We are committed to supporting individuals historically excluded from the dealer ecosystem by offering targeted opportunities, formal mentorship, and structured training. Our ultimate goal is to increase dealer throughput and profitability across our network.

We are seeking a dynamic and experienced Dealer Development Assistant Manager to lead high-impact initiatives in event planning, strategic communications, and financial project management, with a focus on dealer initiatives and engagement. The ideal candidate will have a solid background in the automotive industry or a related field, exceptional project management skills, and a proven track record of executing team communications, major conferences, partnership engagement, and budget oversight with precision. This is a multifaceted, tactical role that requires strong organizational abilities, keen attention to detail, and the capability to strategically influence cross-functional teams.

Role Responsibilities

• Lead the development and execution of all communications—including internal, external, dealer, and customer-facing materials—to ensure consistent, impactful messaging.
• Oversee and manage digital communication platforms, including SharePoint, social media accounts, and newsletters.
• Own the end-to-end planning and execution of significant annual dealer-facing conferences:
  • Manage the internal vendor bidding process (RFP).
  • Collaborate cross-functionally with regions, field zone teams, and Motors Holding.
  • Present event programming, outcomes, and recommendations to GM senior leadership.
• Coordinate logistics and develop content for Dealer Council meetings and senior leadership sessions.
• Drive innovation by developing creative strategies to increase dealer engagement.
• Act as a liaison for GM’s Corporate Giving, Grant Program, and stakeholders across GM, ensuring alignment with strategic objectives.
• Own and manage the department’s budget: tracking accruals, processing reimbursements, handling contract negotiations and bid processing, and vendor payments.
• Oversee all financial operations related to eSAP, Ariba, purchase orders, releases, invoices, and check requests.
• Collaborate with key stakeholders to support and execute nationwide dealer-facing events and initiatives.
• Actively seek feedback from dealer and field partners to optimize program effectiveness and continuously improve processes.
• Remain agile and efficient while driving team objectives and meeting tight deadlines.
• Provide timely updates to leadership on project status, risks, and key decisions.

Additional Job Description

Role Qualifications

• Bachelor’s degree required, Business or a related field preferred.
• 5-7+ years of experience in automotive sales, marketing, or a related field.
• Proven experience in high-impact event planning environments, including vendor management.
• Demonstrated ability to own budgets and manage financial processes effectively.
• Highly organized with strong attention to detail, excellent communication, and collaboration skills.
• Proficient in cross-functional project management and understanding of field operations and dealer relationships.
• Ability to build trust-based relationships and influence stakeholders at various organizational levels.
• Self-starter capable of managing multiple priorities independently.
• Strategic thinker with a creative approach to problem-solving.
• Willingness to travel up to 10% for dealer conferences and related events.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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