Dealer Advisor

J.D. Power; Pennsylvania; Remote; USD 90,000 - 130,000; Full time

Job summary

JD Power is seeking a Digital Dealer Advisor to remotely support a US dealer network with expertise in digital marketing and online retail performance. You will review programs, recommend vendors, and deliver ongoing consultative services to improve dealership outcomes.

The ideal candidate has strong SEO/SEM, social media, CRM and Google Ads experience, with 3+ years in automotive digital marketing. The role includes significant travel (80%) across North America.

Qualifications

• 3+ years in the automotive industry with digital marketing experience.
• Strong proficiency in dealership websites, SEO, SEM and social channels.
• Experience with CRM platforms and digital performance analytics.
• Ability to guide dealers and regional teams on best practices.

Responsibilities

• Serve as advisor to OEM dealer network on digital marketing and online retail performance.
• Conduct program performance reviews and provide vendor recommendations.
• Train dealers and regional teams on digital marketing products and best practices.
• Analyze digital performance metrics and identify growth opportunities.
• Explain program benefits and help dealers optimize participation and results.

Skills

SEO

SEM

Social media

CRM platforms

Google AdWords

Analytical thinking

Tools

Google Ads

Google Analytics

CRM platforms

Job description

Job Title: Digital Dealer Advisor

Location: Remote | USA (Western PA/Upstate NY)

Reports to: Manager, Digital Dealer Consultants

Employment Type: Full-time

About the Role:

The Digital Dealer Advisor serves as a trusted advisor to the OEM's dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations.

The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. The Digital Dealer Advisor serves as a trusted advisor to the OEM's dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations.

The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. You will be a key player in the digital success of your assigned Dealers. This role will consist of 80% travel.

Support and train dealers and regional teams on digital marketing products, services, and best practices.

Stay current on emerging digital trends and ensure dealer alignment with approved program offerings.

Analyze and report on digital performance metrics to identify growth opportunities at both the dealer and regional levels.

Communicate cross-tier program benefits to help dealers optimize participation and results.

Educate dealers on effective digital marketing strategies and best practices.

Work with dealers to diagnose and resolve digital marketing challenges.

Provide guidance on OEM digital systems, processes, and lead management best practices.

3+ years working in the automotive industry

• General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
• Self-starter with ability to manage multiple projects.
• Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
• Identify risk and work with other leaders and internal groups to resolve conflict.

The range represents what we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.

Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. JD Power powers auto-related decisions through proprietary data, advanced analytics, deep industry expertise, and workflows that connect insight to action. Operating across North America, Europe, and Australia, we help customers make better decisions and achieve better outcomes.

As a virtual-first company, we offer flexible work arrangements, opportunities for learning and development, and a culture centered on the Values that guide how we work every day.

We power our customers' success. Everything we do is focused on helping customers make better decisions and achieve better outcomes.

We are innovative, collaborative, and grounded in data. Independence, integrity, and credibility are the foundation of our work.

JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

JD Power is committed to providing reasonable accommodations throughout the recruitment process for individuals with disabilities or other protected needs under applicable local laws.

Data Privacy

JD Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, JD Power has international sites and JD Power uses resources located throughout the world. JD Power may from time to time also use third parties to act on JD Power's behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within JD Power group of companies as well as to third parties acting on JD Power's behalf, including also transfers to servers and databases outside the country where you provided JD Power with your personal data. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here .