Database Marketing Specialist II

Treasure Island Resort & Casino; Welch Township (MN); On-site; USD 56,000 - 69,000; Full time

Job summary

Treasure Island Resort & Casino in Welch Township, MN, seeks a Marketing Data Analyst to assist in creating, implementing, and evaluating marketing programs while maintaining database integrity and delivering high guest service. You will work across channels to optimize outreach and measure program impact.

The role emphasizes data extraction, reporting, and multi-channel content coordination to drive guest engagement and revenue. Exceptional organization and analytical skills are essential.

Qualifications

• High School Diploma/GED or equivalent experience.
• 2-year degree in Business Administration or related field with 4-year marketing experience; or a combination of equivalent experience and/or education.
• 4 years’ experience with database systems or other gaming-related computer systems.
• 2 years working experience with query writing and/or data extraction/manipulation.

Responsibilities

• Create, implement and analyze guest marketing strategies through multiple channels.
• Answer guest inquiries regarding offers while adhering to policies.
• Set up mailers and optimize redemption capture for analysis.
• Maintain database integrity to improve efficiency of guest contact.
• Meet deadlines to ensure optimal response rates.
• May manage USPS CAPS postage account.
• Evaluate and research marketing programs for increased revenue or reduced costs.
• Prepare and present ongoing analyses of program performance.
• Create custom reports for evaluation.
• Provide internal database support and training.

Skills

Detail oriented

Organized

MS Office proficiency

Written and verbal communication

Analytical and problem solving

Education

High School Diploma or GED

2-year degree in Business Administration or related field

Tools

Microsoft Office Suite

Windows OS

Job description

Pay Rate: $62,400 starting salary

SUMMARY

Assist in the creation, construction, implementation and evaluation/analysis of Marketing programs and efforts while ensuring an ongoing review and maintenance of database integrity implementing best practices. Responsible for a high level of guest service as described in your departments guest service standards.

Essential Duties And Responsibilities

• Complete data extracts to create, construct, implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
• Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
• Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
• Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
• Meet deadlines to ensure that optimal response rates can be attained
• May be asked to manage postage CAPS account with US Postal Service
• Evaluate, construct and research marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
• Prepare and present ongoing analysis reports focusing on the performance of programs/ initiatives
• Create custom reports for further evaluation
• Provide internal support to all database users, including training, identifying “best practice”, troubleshooting, and coding.
• Read technical journals and/or manuals, attend vendor seminars, and take advantage of appropriate professional development opportunities to learn about new database marketing initiatives
• Schedule and coordinate text and creative content

Knowledge And Certification, Skills And Abilities

Required

• High School Diploma/GED or equivalent experience
• 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
• 4 years’ experience with database systems or other gaming-related computer systems
• 2 years working experience with query writing and/or data extraction/manipulation

Preferred

• 1-year experience with media placement, market research or direct mail marketing
• Knowledge of continuity programs within casino operations

Skills

Required:

• Accurate and detail-oriented
• Highly organized and ability to adapt quickly to changing priorities
• Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
• Excellent written, verbal and interpersonal communication skills
• Strong analytical and problem solving skills

Abilities

Required:

• Ability to work fast and efficiently
• Ability to follow established dress code policies and practice good personal hygiene
• Ability to interact with guests, coworkers and management in a professional and courteous manner
• Ability to independently complete multiple tasks in a professional mannerAbility to serve both internal and external customers
• Ability to manage direct mail expenses
• Ability to manage projects in a timely and efficient manner
• Ability to speak in a clear, concise and pleasant voice

Required Training

• Treasure Island guest service training
• Applicable software applications training
• Any position-related training as determined by department manager

PHYSICAL DEMANDS

• Must be able to walk and / or stand and sit for long periods throughout the day
• Must have a good sense of balance, and be able to bend and kneel
• Must be able to push, pull and grasp objects occasionally
• Must have the ability to independently lift up to 5 pounds infrequently
• Must be able to perform repetitive hand and wrist motions
• Must have good eye hand coordination

WORKING ENVIRONMENT

• Work is performed primarily in administration building but may include going onto the gaming floor, which includes flashing lights, frequent loud noises and cigarette smoke
• Must be willing to work a flexible schedule including all shifts, weekends and holidays
• Extensive computer use
• Occasionally overtime may be required
• Occasionally must deal with angry or hostile individuals