Data Scientist — Marketing Analytics & Causal Inference

Apple Inc.; Cupertino (CA); Híbrido; USD 185.000 - 278.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Apple benefits package

Descripción de la vacante

Apple Inc. is seeking an experienced Data Scientist to reimagine how Apple Pay measures and optimizes marketing. You will design marketing mix models, causal inference pipelines, and AI-driven analytics to inform budget decisions and campaign design.

You will collaborate with cross-functional teams, apply ML techniques for segmentation and audience strategy, and leverage Generative AI to accelerate insights and reporting across marketing programs.

Formación

• Hands-on experience in marketing science including marketing mix models, causal inference, and incrementally measurement.
• Experience designing and executing marketing experiments.
• Proficiency in applying ML techniques to marketing and customer datasets; strong Python/SQL skills.
• Familiarity with Generative AI and large language models, and ability to integrate AI tools into analytics workflows.

Responsabilidades

• Design and implement marketing mix models and causal inference pipelines that quantify marketing effectiveness and inform budget allocation decisions.
• Build and execute incrementally tests and translate results into concrete campaign recommendations.
• Apply ML techniques such as segmentation, propensity modeling, and behavioral pattern recognition to identify customer response patterns and inform audience strategy and experiment design.
• Partner with cross-functional teams to scope analytical problems, define success metrics, and deliver data-driven recommendations.
• Build and maintain production-grade ML models and workflows that support ongoing marketing measurement and optimization.
• Leverage Generative AI and LLM-based tools to accelerate insight generation, automate reporting workflows, and streamline day-to-day analytical tasks.
• Communicate model outputs and experiment results clearly to both technical and non-technical audiences through visualizations, narratives, and recommendations.

Conocimientos

Marketing science

Marketing experiments

Python

SQL

Generative AI

Data storytelling

Educación

MS/PhD in Statistics

Herramientas

pandas

NumPy

scikit-learn

statsmodels

Descripción del empleo

Apple Inc. is seeking an experienced Data Scientist to reimagine how Apple Pay measures and optimizes marketing. You will design marketing mix models, causal inference pipelines, and AI-driven analytics to inform budget decisions and campaign design.

You will collaborate with cross-functional teams, apply ML techniques for segmentation and audience strategy, and leverage Generative AI to accelerate insights and reporting across marketing programs.