Data Scientist - Digital Experience & Personalization

Socket.dev; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Benefits that support your family

Job summary

Texas Instruments is seeking a Data Scientist to join the Digital Experience Analytics team. You will apply advanced analytics and machine learning to large customer datasets to power personalized digital experiences and measure effectiveness.

You will collaborate across marketing, sales, and IT to deliver data products that support business objectives, build scalable models, and translate insights into actionable strategies. The role emphasizes experimentation and data-driven decision making.

Qualifications

• Bachelor's degree in Data Science, Computer Science, Statistics, Applied Mathematics or a related field.
• Internship experience in data science or a related role, preferably in a sales, marketing or e-commerce context.
• Experience deploying models in production and adjusting models to improve performance.
• Strong proficiency in Python or R for data analysis and machine learning.

Responsibilities

• Develop advanced machine learning models for personalization and customer journey optimization in a complex B2B business model.
• Identify opportunities to use machine learning, AI, and advanced analytics techniques to improve digital program design and effectiveness.
• Partner with other data scientists in the development of recommendation system components that predict relevant product and content messages for hundreds of thousands of users.
• Create predictive models to segment, cluster and label customer behavior, partnering with analysts to identify opportunities for targeted interventions.
• Work closely with engineering teams to drive scalable, real-time implementations.
• Collaborate with cross-functional teams to translate business requirements into data science solutions.
• Partner with Digital Experience & UX strategists to design and conduct A/B tests to optimize digital experiences and marketing campaigns.
• Ensure data science best practices are followed and models are properly documented and version-controlled.
• Stay current with the latest advancements in data science and apply new techniques to improve our analytics capabilities.

Skills

Python

R

ML

SQL

Experiment design

Education

Bachelor's degree in Data Science/CS/Stats

Tools

scikit-learn

PyTorch

Kubeflow

Streamlit

Job description

Texas Instruments is seeking a Data Scientist to join the Digital Experience Analytics team. You will apply advanced analytics and machine learning to large customer datasets to power personalized digital experiences and measure effectiveness.

You will collaborate across marketing, sales, and IT to deliver data products that support business objectives, build scalable models, and translate insights into actionable strategies. The role emphasizes experimentation and data-driven decision making.