Data Scientist

ZipRecruiter; Philadelphia (Philadelphia County); Remote; USD 75,000 - 110,000; Full time

Job summary

A dynamic company is seeking a Data Scientist specializing in Digital & Social Media Analytics to enhance strategic marketing initiatives. In this remote freelance role, you will analyze social media conversations to identify trends and sentiments while collaborating with teams to drive data-driven storytelling. If you're passionate about leveraging analytics for impactful campaigns, we encourage you to apply.

Benefits

Work at the intersection of data and creativity

Join a forward-thinking team

Qualifications

• Proven experience in digital and social media analytics.
• Expertise in analytics platforms and social listening tools.
• Strong ability to communicate insights to non-technical stakeholders.

Responsibilities

• Track and analyze data across social platforms and digital channels.
• Develop methodologies for measuring brand perception and audience engagement.
• Present findings through reports for executives.

Skills

Digital and social media analytics

Data-driven marketing

Machine learning

Natural language processing (NLP)

AI-driven analytics

Communication skills

Audience research

Data visualization

Education

Formal education in Data Science, Statistics, or related field

Tools

Google Analytics

Brandwatch

Hootsuite

Cision

Sprinklr

Meta Insights

Twitter/X Analytics

Job description

Job DescriptionJob Description

Data Scientist – Digital & Social Media Analytics

Location: Remote
Job Type: Freelance/Contract

About the Role

We are seeking Data Scientists [with Meltwater Experience] – to uncover powerful insights that drive strategic marketing and communications initiatives. This role requires a deep understanding of digital and social media analytics, with the ability to track and analyze conversations across all social platforms, blogs, forums, and digital media to identify key trends, sentiment, and audience behaviors.

Important to be able to translate complex data into actionable insights that inform high-impact campaigns, enhance brand positioning, and shape storytelling strategies. The ideal candidate is highly analytical, strategic, and passionate about leveraging data to drive engagement and results.

Key Responsibilities

• Track, collect, and analyze data across social media platforms, blogs, forums, and digital channels to identify trends, sentiment, and emerging conversations.
• Develop and implement methodologies to measure brand perception, audience engagement, and competitive analysis.
• Use machine learning, natural processing (NLP), and AI-driven analytics to extract meaningful insights from vast digital conversations.
• Collaborate with marketing, communications, and creative teams to turn data-driven insights into compelling strategies.
• Identify influencers, emerging topics, and competitive intelligence to inform strategic decision-making.
• Present findings through clear, compelling reports for executives and stakeholders.

Qualifications & Skills

• Formal education in Data Science, Statistics, Marketing Analytics, Computer Science, or a related field.
• Proven experience in digital and social media analytics, audience research, or data-driven marketing.
• Expertise in social listening tools (e.g., Brandwatch, Hootsuite, Cision, Meltwater, Sprinklr, etc.) and analytics platforms (e.g., Google Analytics, Meta Insights, Twitter/X Analytics).
• Experience with machine learning, NLP, and AI-driven analytics is a plus.
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Excellent communication skills and ability to work cross-functionally with creative and strategic teams.
• Passion for digital trends, consumer behavior, and the evolving media landscape.

Why Join Us?

• Work at the intersection of data, creativity, and strategy to shape groundbreaking campaigns.
• Be part of a dynamic, forward-thinking team that values innovation and data-driven storytelling.

If you are a data-driven storyteller with a passion for uncovering insights that fuel strategic decision-making, we’d love to hear from you!

Apply Now.